Continued improved financial standings of households feeling better off vs. 6-months prior, with a number of markets indicating that they no longer need to restrict their spending (UK & USA lead the way).
Cinema bounce back continues in 2025 with increasing audience attendance across all markets surveyed. The 26-45 age group saw 8 out of 10 cinema goers, attending more than once in the past 12 months, whilst households with young families (children under 8) has also seen increasing attendance levels (At 66% of respondents visiting this is up 6 points on prior year).
Service stacking across Subscription Video on Demand services accelerates faster than first-time uptake, providing an indicator of saturation being hit, as Ad-tiers remain the key growth driver, with 56% of households subscribing to at least one ad-plan, when looking at the top global providers. Audiences continue to seek out value for money, with Netflix and Prime Video leading the way, whilst also having some of the lowest levels of cancellation intent.
Digital transactional content continues to grow engagement, with share of audiences both buying and renting seeing increases vs a year ago, driven by higher EST purchasing.
In markets where Premium or Early Release movies are available, these higher priced transactions continue to gain traction, with markets like the US and UK showing the most potential, with audiences preferring genres such as Action/Adventure, Family and Comedy.