Consumer confidence is returning as financial stability improves, which now raises the question: is the door opening for a further boost in spend across the Entertainment sectors? Engagement across streaming services is climbing, with the average number of services accessed per individual increasing to almost 3. At the same time, more shoppers are buying or renting across premium transactional, with 45% of consumers doing so in the UK & US. These trends would seem to suggest so.
The 26-45 age group have remained the core demographic visiting the cinema, with the UK over-indexing vs the 7-country average. Cinema is still the preferred place to see a tent-pole release with over a third of audiences ranking this as the leading place to watch.
Global streaming services are enjoying growth in paid subscribers, with value for money perception on the increase and intention to churn on the decline. These are all positive signs that services are improving loyalty and can sustain both subscription and revenue growth.
Ad-tiers services also continue to see higher levels of engagement, with 6 of the 7 surveyed markets seeing increases in active users. Pluto, Tubi and Rakuten TV are each the leading service in at least 2 of the markets in this study.