Global video bar volumes increased from 556,000 units in H1 2024 to 612,000 units in H2 2024 (+10% over this six-month period). For the full year, global volumes grew from 1.05 million units in 2023 to 1.17 units in 2024 (+11% year-on-year).
Logitech remains the largest single vendor. This is primarily due to the success of the MeetUp and Rally Bar models, although the MeetUp 2 has seen strong growth following its launch in May 2024.
The growth of high-volume, low-cost vendors has been curtailed by a combination of aftersales and end user support issues, which makes partnering with this breed of manufacturer for ODM/OEM purposes less attractive to Western vendors.
While video bars were originally designed as peripherals, next-generation, intelligent video bars built on Android are increasingly entering the market. All-in-one video bars are increasingly being marketed as standalone solutions for smaller meeting rooms, such as the Jabra PanaCast 40 VBS (announced at ISE 2025).