This Futuresource Brazil Video Insights report reviews the video entertainment market landscape in Brazil, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like ‘how are video streaming services changing the entertainment market?’, and ‘how did Netflix disrupt home video market?’.
This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.
Brazil’s video entertainment market is one of the largest and most dynamic in Latin America, despite economic challenges and shifting consumption habits, total video spend returned to growth in 2024, up 3% to R$34 billion.
SVoD is the powerhouse of the Brazilian market, and at nearly USD$4 billion it is the fifth largest market globally after USA, China, UK & Germany. Pay-TV is in steep decline as consumers increasingly turn to streaming alternatives including FAST, AVoD and SVoD.
Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully rounded view of the consumer video market.
Any business operating within this space and its related sectors will benefit from this report, particularly:
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