The latest Video Insight publication for South Korea showcases that in 2024, total entertainment market expenditure reached KRW 10.7 trillion, reflecting a 5% year-on-year growth.
The continued momentum of SVoD will be the main driving force for the expansion of overall video spend, bolstered by a stable Pay-TV segment supported by the ongoing transition to IPTV and strategic bundling of SVoD services.
Digital transactional services and box office revenues faced contraction in 2024, but a modest recovery is anticipated in 2025.