The Swedish video entertainment market continues its strong growth trajectory, rising by 7% in 2024 to reach SEK23 billion. The sustained momentum of SVoD remains the primary driver of overall video spending, supported by a relatively stable box office.
While competition within the SVoD space continues to intensify, subscription growth is expected to remain healthy, driven by increased service stacking and the rising adoption of ad-supported tiers. Although the Pay-TV sector remains a key component of the market, it is expected to continue its decline. Meanwhile, transactional video is seeing only minimal growth due to the wide range of alternative entertainment options available.