The Swedish video market has been slowly recovering after the pandemic, in 2022 exceeding the revenue of 2019 by 13%. Pay-TV remains the main pillar, generating half of the revenue and facilitating SVoD growth through bundling and aggregation. SVoD is and will continue to be the main driver of the video market growth through increased uptake fuelled by the new service launches in 2020-2022 and expanding consumer spend due to the price increases.
Box office has seen a slate-driven increase in 2022 but is not expected to return to pre-pandemic levels. Theatrical and transactional segments together will continue to generate only 10% of all the video revenue, driven by high-profile titles, while most new releases will be consumed on SVoD platforms.