Futuresource tracking showed a tough year for the US market with a slight decline in consumer spend in 2024, coming in at $137 billion, down 0.7% year-on-year.
Halfway through 2025 and the market is looking stronger, with an expected uplift for the year at 3.0%. Spending is expected to increase to $141 billion, with growth being driven by streaming services and increased admissions at the box office.
Whilst just 3% share of the entertainment market, Transactional digital content will also help move the market back to growth, from continuing engagement with Premium releases. Pay-TV continues to be affected by cord-cutting as households cut back on spend. Long-range outlook will see the US market hit $150 billion by 2029.