Emerging from the pandemic era, the overall market experiences dynamic changes as end-user behaviours at each end of the spectrum trend in different directions. The resurgence in live events and concerts brings renewed confidence to outside broadcast and rental markets, whilst the cultural shift towards greater use of video in “non-traditional” verticals such as corporate, education and government continues to present new opportunities for growth and product development.
The production switcher market achieved annual value growth globally in FY22. As market value inched upwards, the volume of inputs fell compared to FY21. The increase in market value is a result of an annual increase in value of the high-end >$50K price segment, as well as a rise in ASP in the <$10K segment despite the segment declining terms of the volume of inputs shipped.