The Screen Trends & Market Insights Service is a transformative subscription offering from Futuresource Consulting, designed to meet the evolving demands of the entertainment industry. With innovative features and a redesigned delivery model, clients gain always-on access to actionable intelligence, expanded global perspectives, and interactive dashboards for deep data exploration.
The entertainment landscape is rapidly changing, with Streaming, Pay-TV, Theatrical and Transactional video services the driving sectors of consumer engagement.
Our service provides market sizing, tracks key trends such as pricing strategies, early release windows and outlines the opportunities and challenges across the different sectors.
Bi-monthly thematic reports provide global perspectives on critical topics and emerging trends, helping you stay ahead of market shifts.
Benefits
Always-on self-service interactive dashboards and visual access
Enhanced usability through interactive dashboards and visual analytics allows meaningful always-live data exploration.
Global and Cross-Industry Insights
Scope includes global and cross-industry perspectives beyond country-specific analysis.
Rapid response mechanisms ensure timely commentary and additional insights to market developments.
Features
Online Analyzer and Dynamic Power BI visualizations
The new Online Analyzer replaces Excel, providing constant availability of the latest outlook, whilst Power BI tools enable clients to interactively explore and assess market trends in real-time.
Priority Data Refresh and Research
Market forecasts reviewed throughout the year, refreshed using primary and secondary research.
Reporting focuses on entertainment sectors and topics with frequent trend summaries and rapid reaction insights provided to clients.
Communication direct to client inboxes on the latest insights, alongside key forecast updates.
The new Online Analyzer replaces Excel, offering constant availability of the latest outlook and transparency through date-stamped forecasts.
Power BI dashboards enable clients to interactively explore and assess market trends in real time.
Analyst commentary on breaking news is delivered direct to your inbox, supported by consumer surveys and market metrics.
Regular check-ins, webinars, and workshops ensure clients are fully engaged and supported.
What is driving growth in the Italian video entertainment market?
The forecasted 4% year-on-year rise to €4.3 billion in 2025 is underpinned by a stronger Hollywood release slate and improved conditions across most formats. In 2024, growth was more reliant on SVoD. Now, a boost in the Box Office and Digital Transactional sectors has helped drive further positive momentum in 2025.
Which SVoD service is leading the video entertainment market in Italy?
Netflix is coming out on top with 6.5 million subscribers in Italy. This is followed by Amazon Prime Video, Disney+, and TIMvision, which hold about 80% of subscriptions as a unit.
How are other business models performing in Italy?
The Pay-TV sector is in decline, but still represents 40% of total entertainment spend in 2025. Satellite remains the backbone of the market but faces mounting pressure from aggregators.Transactional video is stabilising, with total spend forecast at €168 million in 2025, an incremental increase on 2024. Digital formats dominate and spend is set to end 2025 in single-digit growth.
Latest Entertainment Reports
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