Author: Paul Wylie
Date Published:
This content creation market survey and sizing report covers audio interfaces, mixers, headphones, microphones and studio monitors within studio, broadcast and home recording applications.
A key component of this report is 16,000 consumer surveys, carried out to understand the home content creation market. Product ownership, creation activities carried out at home, and a wide range of purchasing and usage habits have been explored across the USA, UK, Germany, France, Spain, Brazil, China and India. Futuresource also conducted 30 interviews with leading hardware manufacturers, to support the sizing of key audio product markets in content creation.
The report provides detailed end user information for any enterprise operating within content creation markets, as well as delivering data on content creation market size and opportunities.
Futuresource estimates that there are 80.4 million home video creators worldwide, significantly more than the 41.8 million audio creators. Creators include podcasters, gamers, vloggers, streamers, videographers, teachers, trainers, live event recorders, and even musicians, and they are all placing an overwhelming emphasis on video creation at home.
Lockdowns gave creators the time to learn and hone their skills, ultimately resulting in better content. And better content generally means more satisfaction from the content produced, and therefore has accelerated the content creation cycle.
Of those surveyed, three in every four stated that the pandemic influenced them to spend more time creating content. Two in every three also said that they expect to continue to increase the amount of time spent creating over the next 12 months, despite them being likely to spend less time at home.
Factors influencing their decision included learning, expression, popularity and fame, inspiration, consumption, and being able to improve the quality of their output.
| 167-page comprehensive PDF report
| Executive summary
| Market assessment
| Market drivers and COVID-19
| The content creator population
| Audio and music
| Video creators
| Popular leading products
| Home studio regional analysis
| Pro studio and broadcast versus home studio
| Product analysis - mixing consoles
| Product analysis – microphones
| Product analysis - audio interfaces
| Product analysis - studio monitors
| Product analysis – pro headphones
| End user research and extended survey analysis
| Content creator landscape and user types
| Influence of online on content creation
| Brands used for audio content creation
| Brands used for video content creation
| Purchase considerations
| Accompanying Excel spreadsheets
| Content creation market
| End user feedback based on 16,000 interviews
| Six key pro audio product areas, namely loudspeakers, microphones, mixing consoles, amplifiers, headphones and audio interfaces.
| Eight key geographies, namely the USA, UK, Germany, France, Spain, Brazil, China and India
| Market assessment and forecasting, out to 2025
Futuresource has a long heritage of providing global research and consulting services to a range of industry sectors, including consumer electronics, broadcast equipment, professional displays, entertainment content, education technology, electronics storage and imaging products.
Any business with interests in the consumer audio market or pro audio market will benefit from this content creator report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| Retailers
| CE market strategists, marketing and sales professionals
| Investors
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