Current Market Trends
Futuresource Consulting has designated three distinct waves to the evolution and maturation of the convergent camera trend, based around DSLRs, mirrorless and video-first cameras sold for use in professional video production.
First, there was the accidental breakthrough, where video recording capabilities were added to achieve USPs as the technology advanced, rather than to satisfy market demand.
Wave two saw the conscious inclusion of professional codecs and features, such as .log colour profiles and focus peaking.
Then the third and most significant wave marked the emergence of an entirely new category of camera: video-first convergent devices.
These third wave products are built around the mirrorless camera form factor, favoured by convergent camera users. However, they are designed from the ground up with professional video acquisition in mind. Stills photography takes a back seat, and video recording specifications are all-important, even down to the button layout and user interface.
Convergent cameras achieved European sales of €163.6 million in 2021. Futuresource expects sales to peak in 2023, as the market begins to approach saturation point, and the impact of high-quality smartphones starts to be felt at the lower end of the market.
As the pro camcorder market continues to be eroded by convergent products such as DSLRs and mirrorless cameras, the dynamic between the convergent products themselves is now changing.
This 101-page European convergence in pro video cameras report is based on Futuresource Consulting’s video production market research and direct feedback from manufacturers, resellers, associations and end users.
The report acts as a strategic framework for any enterprise exploring opportunities in the DSLR camera market or mirrorless camera market. It explores the number of DSLR, mirrorless cameras and video-first devices being sold into professional video use in Europe. Total value and the extent to which the pro camcorder market is being impacted are also evaluated, along with changing technological and behavioural drivers over the next five years.
| 101-page comprehensive PDF report
| Executive summary
| DSLR camera market share
| Mirrorless camera market share
| Camcorder market share
| Camcorder market size
| European overview by country
| Pro video shipment volumes
| Market value
| Installed base
| DSLR and mirrorless cameras in pro video
| Video-first cameras in pro video
| Sensor size analysis
| Competitive situation and brand overview
| Video content creation
| Top European Youtuber equipment profiles
| Kitbag analysis of professional vloggers, videographers and streamers
| Channel analysis
| SWOT analysis by product
| Focus on smartphones
| On-camera monitors
| Monitors brand picture
| Action cameras
| Camera gimbals
| Market sizing – quantification of sales of DSLRs, mirrorless and video-first convergent cameras sold into pro video applications accompanied by the pro camcorder market size.
| Volume, value and installed base - 2018 to 2021 data.
| Market forecasting – five-year forecasts of the key trends by volume and value.
| Technology and competitive review – identifying and analysing key market developments and trends.
Futuresource has been tracking, researching and consulting on professional broadcast equipment, imaging hardware and related markets for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business with interests in professional video equipment will benefit from this report, particularly:
| Manufacturers and their suppliers
| Image capture intermediaries
| Broadcast supply chain
| Pro video equipment retailers
| Market strategists, marketing and sales professionals
| Technology investors
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