Author: Helen Matthews
Date Published:
Current Market Trends
The European “convergent” pro video market, consisting of DSLRs, mirrorless and “video-first” cameras being sold into professional video was worth €129m in 2023. When pro camcorders are included, the value of the total pro video acquisition market increases to €267m.
Annual sales volumes in 2023 of the “convergent” pro video market decreased by double digit figures compared to 2022. Key to the decline of the “convergent” market has been the WGA and SAG-AFTRA Hollywood strike, particularly toward the latter end of 2023.
The core user base of convergent products are independent videographers and freelancers, who rely heavily on business from production studios. With pro video production in the UK, Germany, Norway, and other European countries being heavily tied in with North American video production, studios in these countries also ceased activity throughout the strike period, resulting in a work drought for many videographers and freelancers.
On top of this, DSLR sales continue to decrease rapidly in 2023 vs 2022, as end users continue to recognise the benefits of mirrorless cameras and interchangeable lens camcorders. This has lead to an overall decline in DSLR volume in the “convergent” market. However, this decline has not been as fast as the uptake of mirrorless cameras used in pro video applications, further contributing to the overall volume reduction of the total “convergent” market.
As the pro camcorder market continues to be eroded by convergent products such as DSLRs and mirrorless cameras, the dynamic between the convergent products themselves is now changing.
This extensive European convergence in pro video cameras report is based on Futuresource Consulting’s video production market research and direct feedback from manufacturers, resellers, associations and end users.
The report acts as a strategic framework for any enterprise exploring opportunities in the DSLR camera market or mirrorless camera market. It explores the number of DSLR, mirrorless cameras and video-first devices being sold into professional video use in Europe. Total value and the extent to which the pro camcorder market is being impacted are also evaluated, along with changing technological and behavioural drivers over the next five years.
| Comprehensive PDF report
| Executive summary
| DSLR camera market share
| Mirrorless camera market share
| Camcorder market share
| Camcorder market size
| European overview by country
| Pro video shipment volumes
| Market value
| Installed base
| DSLR and mirrorless cameras in pro video
| Video-first cameras in pro video
| Sensor size analysis
| Competitive situation and brand overview
| Video content creation
| Top European Youtuber equipment profiles
| Kitbag analysis of professional vloggers, videographers and streamers
| Channel analysis
| SWOT analysis by product
| Focus on smartphones
| On-camera monitors
| Monitors brand picture
| Action cameras
| Camera gimbals
| Market sizing – quantification of sales of DSLRs, mirrorless and video-first convergent cameras sold into pro video applications accompanied by the pro camcorder market size.
| Volume, value and installed base - 2018 to 2023 data.
| Market forecasting – five-year forecasts of the key trends by volume and value.
| Technology and competitive review – identifying and analysing key market developments and trends.
Futuresource has been tracking, researching and consulting on professional broadcast equipment, imaging hardware and related markets for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business with interests in professional video equipment will benefit from this report, particularly:
| Manufacturers and their suppliers
| Image capture intermediaries
| Broadcast supply chain
| Pro video equipment retailers
| Market strategists, marketing and sales professionals
| Technology investors
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