Futuresource Headphones Shopper Journey
Date Published:
This summary report takes extracts of research from Futuresource’s Headphones Shopper Journey consumer survey, providing insight into the retail journey of consumers buying Headphones.
- This research covers five markets: | China | France | Germany | UK | USA
- The fieldwork was completed using an online survey in April/ May 2022.
- A sample of 7,775 respondents were targeted overall – 1572 in the USA, 1521 in the UK, 1546 in France, 1555 in Germany, 1581 in China.
- Respondents had to have purchased one of the types of headphones in April 2021- May 2022 to qualify for the survey, some respondents had purchased more than one type.
Types of Headphone Purchased
The Importance of Sustainability in the Purchasing Decision
How Headphones were Purchased
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