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Futuresource Headphones Shopper Journey

Date Published:

This summary report takes extracts of research from Futuresource’s Headphones Shopper Journey consumer survey, providing insight into the retail journey of consumers buying Headphones.

  • This research covers five markets: | China | France | Germany | UK | USA
  • The fieldwork was completed using an online survey in April/ May 2022.
  • A sample of 7,775 respondents were targeted overall – 1572 in the USA, 1521 in the UK, 1546 in France, 1555 in Germany, 1581 in China.
  • Respondents had to have purchased one of the types of headphones in April 2021- May 2022 to qualify for the survey, some respondents had purchased more than one type.

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