Futuresource Consulting's Audio Tech Lifestyles consumer research provides in-depth insights and analysis on consumer behaviours with audio products across the US, UK, Germany, Japan and China.
For this round of research, the results have been bundled into three separate reports. This allows for highly detailed analysis of how consumers engage with their home audio products, their headphones, and with music and audio content.
Containing analysis based on more than 10,000 interviews, this report provides a strategic framework for any enterprise with interests in the home audio technology market.
| Three comprehensive PDF reports
| Executive summaries
| Ownership and usage
| Purchase triggers
| Audio tech wireless products
| Audio tech earbuds products
| Audio tech headphones products
| Gaming headphone usage
| Audio technology and quality awareness
| Audio consumption habits
| Smart speakers
| Smart displays
| Wi-Fi speakers
| Bluetooth speakers
| TV audio
| Party speakers
| Accompanying Excel spreadsheets
| Usage, wants, needs and key features of products such as smart speakers, Wi-Fi or Bluetooth speakers, soundbars, headphones and party speakers
| The consumer's relationship with audio quality and the way they engage with podcasts and music streaming
| Additionally, they provide more information on factors that most influence consumers when purchasing audio products, their awareness of audio technologies as well as their approach to retail post-COVID
Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business operating within the home audio space and related sectors will benefit from this report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| CE market strategists, marketing and sales professionals
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