In this consumer research, Futuresource provides an in-depth overview of consumer behaviour with regards to audio products across the US, UK, Germany, Japan and China. This report notably covers the purchasing process, purchasing intent and feature interest as well as where, how and when consumers use their products. The analysis dives deep into each of the product categories, including all types of wireless speakers, soundbars, headphones and party speakers as well as highlighting consumers' relationship with audio quality. The report also highlights how consumers engage with music in their cars, as well as engagement with streaming services and podcasts. Additionally, the report provides information on the evolution of purchasing behaviours of audio products during the COVID-19 lockdown and the approach to retail post-COVID.
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