Global Audio Tech Lifestyles
The smart speaker is the most popular home audio product with our survey respondents, with 40% of them owning at least one. Tech companies dominated smart speaker ownership, with notably over 60% of smart speaker owners having at least one Amazon speaker.
In terms of audio tech market and music trends, awareness of audio technologies is particularly high among millennials and those aged between 40 and 55. Immersive sound technologies such as Dolby Atmos and Sony 360 Reality audio ranked the highest in terms of awareness, with a third of respondents knowing Dolby Atmos and 23% aware of Sony 360 Reality Audio.
YouTube streaming services continues to be the most popular way to listen to music, used by over 70% of respondents, while headphones top the list as the most used audio device to listen to music and podcasts or audiobooks at home.
For headphones, TWS (true wireless) and wired in ear had the joint highest ownership rate, with 31% for each form factor. TWS ownership is highest amongst GenZ and falls with increasing age, whereas wired over ear ownership is highest among respondents aged 56+ years. Across all markets, respondents owned 1.9 pairs of headphones on average.
Futuresource Consulting's Audio Tech Lifestyles consumer research provides in-depth insights and analysis on consumer behaviours with audio products across the US, UK, Germany, Japan and China.
For this round of research, the results have been bundled into three separate reports. This allows for highly detailed analysis of how consumers engage with their home audio products, their headphones, and with music and audio content.
Containing analysis based on more than 10,000 interviews carried out in June 2021, this report provides a strategic framework for any enterprise with interests in the home audio technology market.
| Three comprehensive PDF reports
| Executive summaries
| Ownership and usage
| Purchase triggers
| Audio tech wireless products
| Audio tech earbuds products
| Audio tech headphones products
| Gaming headphone usage
| Audio technology and quality awareness
| Audio consumption habits
| Smart speakers
| Smart displays
| Wi-Fi speakers
| Bluetooth speakers
| TV audio
| Party speakers
| Accompanying Excel spreadsheets
| Usage, wants, needs and key features of products such as smart speakers, Wi-Fi or Bluetooth speakers, soundbars, headphones and party speakers
| The consumer's relationship with audio quality and the way they engage with podcasts and music streaming
| Additionally, they provide more information on factors that most influence consumers when purchasing audio products, their awareness of audio technologies as well as their approach to retail post-COVID
Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business operating within the home audio space and related sectors will benefit from this report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| CE market strategists, marketing and sales professionals
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