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Futuresource Consumer Home Audio Market

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The Global Home Audio Market 

The global home audio market experienced a turbulent time in 2021, though still achieved 14% year-on-year value growth, with further expansion expected out to 2025.

Despite industry concerns about the impact that COVID-19 would have on demand, the challenges stemmed from global supply side issues instead. Staff absences and labour shortages proved to be the problem, not the consumer hesitancy and cost cutting that many had feared. This created price increases, reduced the consistency of promotional activity, and also led brands to streamline their product ranges, prioritising flagship products and postponing new releases.

Moving forward, out to 2025, the market will continue to perform positively, with volume having a slight edge over value, though this is dependent on sustained investment to resolve supply chain issues and reduce ASPs.

 

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