This report provides an updated outlook for the worldwide home audio market. It quantifies the market in terms of value and volume for 2021 to 2027.
The products under review are: wireless speakers, soundbars, A/V receivers and Hi-Fi systems. The outlook for smart speakers is also considered.
Research for this report was conducted in Q2 2023.
Shipments are reported at sell-in.
This report is accompanied by a detailed Excel spreadsheet which segments data by 38 regions/countries (for those who have a global subscription).
The report provides a strategic framework for any enterprise with an interest in the home audio equipment market.
The Home Audio market continues to face difficulty maintaining the COVID-led burst of momentum displayed in 2021. 2023 is projected to be another year of volume and value decline, with prospects expected to stabilise from 2024 onwards. However, product volumes in the home audio market are not expected to exceed the 2021 peak across the forecast period, with volumes only reaching 202m by the end of 2027.
A major shift in the home audio market has been the redirection of the smart speaker category away from ultra cheap puck devices in Western markets and a significant slowdown in the Chinese market for this category. Smart speakers rapidly gained market share in 2017 and quickly reached a saturation point in their most popular markets such as in the USA and China. Now, we are seeing technology brands struggle to incentivise existing customers to upgrade and replace their products. This trend has also caused a revision in the forecast for several developing markets, with technology brands leaning more towards the upgrade and replacement demographic within their key markets, rather than new consumers after lower price points in developing markets.
| Comprehensive PDF report
| Executive summary
| Home audio market size
| Home audio market outlook by region and by device
| Wireless speaker market outlook, development and ownership
| Wi-Fi speakers brand share and price segmentation
| Smart speaker market outlook and usage
| Bluetooth speakers brand share
| Party speakers
| Soundbars market outlook, usage, segmentation and brand share
| Hi-Fi systems market outlook
| A/V receivers market outlook
| Home audio brand landscape
| Accompanying Excel spreadsheets
| An updated outlook for the worldwide home audio market
| Sales, shipment volumes, and installed base
| Five-year market forecasting
| Vertical analyses
Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business operating within the home audio space and related sectors will benefit from this report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| CE market strategists, marketing and sales professionals
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