Cars are becoming increasingly intelligent and connected, opening up a wide range of new use cases and business models. This trend is creating a raft of opportunities for OEMs and third-party providers, allowing them to develop new services and build new revenue streams.
As a result, Futuresource Consulting has produced this connected car infotainment market report to provide an in-depth analysis and review of the key trends shaping the future. The report explores significant developments in the connected car market, including advances in cockpit hardware, software and infotainment. It also quantifies the market for vehicle sales, connected cars, voice assistant integration and telematic services.
With regional market forecasts and an exploration of everything from 5G and V2X, to new car architectures, the report acts as a strategic framework for any enterprise that has interests in connected car infotainment systems.
As the opportunity for OEMs and third-party providers continues to climb, connected infotainment is playing a leading role. The CE technology is perfectly positioned to offer tangible and easily delivered benefits to users, car manufacturers, CE vendors and service providers. From an increase in high-definition screens, at bigger sizes, to gaming, news content delivery, and productivity tools, in-car infotainment is at the centre of a momentous demand upsurge.
As a result, car manufacturers are now aiming to reposition themselves as experience creators and service providers through new software-defined business models. In addition, OEMs, tech companies and service providers are all lining up to target in-car technology, in a strategic move to establish new revenue streams.
Beyond the screens, the opportunity for in-car voice assistants is attracting leading voice platform providers like Apple, Amazon, Google, Cerence, SoundHound, Baidu and Yandex. And while brands converge on the connected infotainment space, automotive OEMs are facing a dilemma. Should they allow leading tech providers to take over the infotainment system or maintain full control of the in-car experience themselves? Although dedicated operating systems allow OEMs to carefully craft the optimum brand experience in their cars, as well as keeping them in control of the data flow, they need to consider whether customers will demand the ability to seamlessly use their favoured CE platforms.
This balancing act goes beyond embedded voice versus smartphone mirroring solutions, and will become more pronounced as 5G network deployment continues to gain ground, boosting the demand for car infotainment consumption across audio, video and gaming.
| Comprehensive PDF report
| Executive summary
| Introduction to the connected car
| Automotive industry market status
| Key automotive and connected car trends
| Developments in cockpit hardware, software and infotainment
| Car entertainment developments
| Developments in voice assistants
| Developments in automotive OS strategy
| Developments in OEM infotainment
| Recent and future developments in connected cars
| Market sizing, quantifying the market size of vehicle sales, connected cars, voice assistant integration and telematic services
| Market trends, analysing key trends impacting the automotive industry and connected car sector
| Voice assistants, analysing developments surrounding in-car voice assistants
| A review of OEM connected car solutions, with leading OEM offerings reviewed
Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the entire CE market.
Any business with interests in automotive entertainment and connected car technologies will benefit from this report, particularly:
| Automotive and CE manufacturers, OEMs and their suppliers
| Intermediaries and supply chain
| Automotive and CE market strategists, marketing and sales professionals
| Investors and venture capitalists
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