Author: James Duvall
Date Published:
The Living With Digital report series is a regular offering from Futuresource Consulting’s consumer research program. This wave of research carried out in December 2023 across the USA, UK, Canada, Germany, France, Italy and Spain, bringing together audience and consumer habits and behaviours across all entertainment categories.
Products and consumer attitudes under review in this report include an assessment of Premium, cinema, EST and TVoD, SVoD, AvoD and FAST, along with wider entertainment consumption habits.
Over the past three years the influence of financial strain on households has been evident across many markets. In Europe evidence is now clear that audiences are now past the peak of this impact and are starting to feel financially less vulnerable. The UK has seen the largest improvements, dropping 13 percentage points year-on-year.
Audience attendance at the cinema has been mixed compared to just 6 months ago, with part of this being influenced by slate variances. A year ago the survey was in field during the release cycle of Avatar: The Way of Water; similarly, 6 months ago research was conducted during the release of Barbie and Oppenheimer. In the most recent wave, while tent pole titles were in the cinema, none were able to match the reach that had been seen at times of prior waves being undertaken.
І Introduction
І Executive Summary
І Cost of Living
І Cinema and Premium Interest
І EST and TVoD
І SVoD: Behaviour and Attitudes
І SVoD Services
І AVoD and FAST
І Wider Video consumption
І Appendix
| Consumer attitudes and behaviours surrounding entertainment consumption and service usage, based on research carried out in December 2022
| Trends in the uptake and usage of PVoD, EST, TVoD, SVoD and AvoD
| Comparisons with previous waves of research carried out in July 2022 and December 2021
Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business operating within the video content space and related sectors will benefit from this consumer research report, particularly:
| Content rights holders
| Broadcasters and content service providers
| Manufacturers and their suppliers
| Intermediaries and supply chain
| Retailers
| CE market strategists, marketing and sales professionals
| Investors
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