This latest wave in Futuresource’s long running Living With Digital programme focusses on a number of disruptive or evolving sectors since the beginning of the pandemic. Highlighting changing attitudes to early transactional windows, taking more D2C and SVoD services and the continued emergence of AVoD are all covered.
The survey was in field in December 2021, with countries in various stages of lockdown and with differing restrictions.
This report covers the USA, UK, Germany and France.
The fieldwork was completed using a nationally representative online sample, with 2,000 respondents targeted in each country.
The fieldwork for the previous waves of research in the key countries was completed in July 2021 and December 2020.
Latest Content & Entertainment Reports
Futuresource Streaming Music Market
Music streaming subscription growth continued worldwide in 2021. Despite the competitive landscape remaining relatively concentrated in most markets, sector evolution is evident, with many services leveraging hardware and device advancements and trends, whilst improving audio quality and diversifying their content offerings through podcasts and radio-style experiences.
Futuresource Video Insights Norway
2020 saw Norway consolidate its position as one of the most advanced digital markets in the world, aided by strong SVoD adoption with existing Pan-Nordic services and the arrival of new services driving service stacking to take an already well-established market to new heights.
Futuresource Video Insights Finland
The Finnish video entertainment market continues to perform well despite a challenging 2020. SVoD remains the key focus with new and existing players bolstering the market.
Futuresource Video Insights Sweden
The Swedish video entertainment market showed resilience in 2020 amidst a challenging year for the industry. SVoD remains key to the Swedish market, driving growth as a result of the continued strength of existing players and new entrants.