This mobile phone market analysis report presents research on the mobile handset market, evaluating mobile phone market growth, market volume, value and product trends, as well as market share analysis.
Shipment data is presented at sell-in level. Installed base and ownership levels are also assessed, based on retail sales and assumptions relating to replacement rates. This report captures new sales only and does not account for second-hand or refurbished markets.
The report acts as a strategic framework for any enterprise operating within the global mobile phone market or its adjacent sectors.
The mobile handset market has seen a 4.2% volume decline in 2022, resulting in 1.88bn shipments across smartphones and feature phones and the market value also saw a decline by 4.4%. This decline in the market value is a consequence of the rise in cost of living due to recessionary period and inflation onset in the market.
In the mobile market, smartphone sales declined by 3.6% in 2022, resulting in a 1.4bn unit market size, bringing the market back to 2015 levels. A decline in average trade prices (ATPs) resulted in value decline of 4%, ending the year at $303bn.
| Comprehensive PDF report
| Executive summary
| Mobile phone market size
| Mobile phone industry market share
| Market segmentation for mobile phones
| Europe mobile phone market share
| Current mobile phone market share
| Mobile handset market overview
| Market volume overview
| Market value overview
| Pricing trends
| SoC vendor landscape
| Vendor ecosystem assessment
| OS developments
| Regional market commentary for developed and developing markets
| Market volume by region
| 2021 market value and 2026 outlook
| Vendor landscape
| Product trends
| Device usage
| Virtual assistants
| Screen size trends
| Display trends
| New launches and upcoming features
| Mobile phone market share and market sizing, by quantifying and tracking worldwide sales of mobile handsets
| Market forecasting, with five-year sales forecasts, reviewing OS developments and vendor landscape
| Product, technology and competitive reviews, interpreting key market developments and trends
Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business with interests in mobile handsets will benefit from this report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| CE market strategists, marketing and sales professionals
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