Current Market Trends
The mobile phone market achieved 1.96 billion shipments in 2021, generating a market value of $318.2 billion. This represented an increase of 0.4% in volume growth and an increase of 8.3% in value growth over 2020.
Regionally, market value share is expected to decline in Eastern Europe and China, despite rising ATP, predominantly driven by the decline in the volume expected in these two regions. Value share in the mature markets of North America and Western Europe cumulatively accounted for 27.4% of value in 2022, down from 28.1% in 2021. In contrast, APAC (excluding China) experienced growth in value share, accounting for 31.4% of revenue in 2022 from 29.4% in 2021.
By 2026, Futuresource expects the mobile handset market will generate $399 billion across both feature phones and smartphones, growing at a CAGR of 4.9% between 2022 and 2026. Feature phones will see a declining trend, whereas smartphones are forecast for value growth of CAGR 5.2%.
This mobile phone market analysis report presents research on the mobile handset market, evaluating mobile phone market growth, market volume, value and product trends up until 2026, as well as market share analysis for 2021.
Shipment data is presented at sell-in level. Installed base and ownership levels are also assessed, based on retail sales and assumptions relating to replacement rates. This report captures new sales only, and does not account for second-hand or refurbished markets.
The report acts as a strategic framework for any enterprise operating within the global mobile phone market or its adjacent sectors.
| Comprehensive PDF report
| Executive summary
| Mobile phone market size
| Mobile phone industry market share
| Market segmentation for mobile phones
| Europe mobile phone market share
| Current mobile phone market share
| Mobile handset market overview
| Market volume overview
| Market value overview
| Pricing trends
| SoC vendor landscape
| Vendor ecosystem assessment
| OS developments
| Regional market commentary for developed and developing markets
| Market volume by region
| 2021 market value and 2026 outlook
| Vendor landscape
| Product trends
| Device usage
| Virtual assistants
| Screen size trends
| Display trends
| New launches and upcoming features
| Mobile phone market share and market sizing, by quantifying and tracking worldwide sales of mobile handsets
| Market forecasting, with five-year sales forecasts, reviewing OS developments and vendor landscape
| Product, technology and competitive reviews, interpreting key market developments and trends
Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business with interests in mobile handsets will benefit from this report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| CE market strategists, marketing and sales professionals
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