The mobile handset market saw a 5.2% volume decline in 2020 resulting in a total market size of just over 2bn units across smartphones and feature phones. 2021 is expected to see a marginal return to growth, with a 0.7% total market volume forecast, driven exclusively by the 2.3% YoY growth expected in the smartphone market.
Shipment data is presented at sell-in level. Installed base and ownership levels are assessed, based on retail sales and assumptions relating to replacement rates. This captures first-hand sales only, and does not account for second-hand, refurbished markets.
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