The mobile market is expected to ship 1.97bn units in 2020, generating a market value of $295.3bn. This represents a decline of 8.0% in volume growth and a decline of 12.8% in value growth over 2019. Market declines have been driven by significant downward pressure placed on the industry as a consequence of the COVID-19 pandemic.This 36 page report presents research on the mobile handset market, conducted in November and December of 2020, and assesses market volume, value and product trends up until 2024, as well as market share analysis for 2020.Shipment data is presented at sell-in level. Installed base and ownership levels are assessed, based on retail sales and assumptions relating to replacement rates. This captures first-hand sales only, and does not account for second-hand, refurbished markets.
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