Current market trends
Across the leading six Western European countries, the consumer photo prints market (film and digital combined) experienced a 2.8% volume decline 2021, yet achieved value growth of 2.7%. This was due to the loss of market share by online players, and retail recovery contributing to higher ASPs.
The shift from physical retail towards online orders that accelerated during the lockdown periods of 2020 has slowed down, as in-store and web-to-retail channels regained some traction. Despite this redress, web-to-home sales remained the largest ordering channel in 2021, with in-store the second largest ordering channel.
During the forecast period, instant and in-store orders are set to regain market share, but will then start a slow decline. The web-to-home channel is expected to remain the main channel for photo printing orders, reaching 39% of total volumes by 2026.
This photo printer market report assesses the development of the consumer photo printing market for film and digital photo prints across the key six markets in Western Europe, namely the Benelux region, France, Germany, Italy, Spain and the UK.
The report includes information on photo printing market size, photo printing market share, volume, value and average price forecasts through to 2026, as well as distribution trends, product trends, and a detailed overview of the competitive landscape. It focuses on home printing, and retail and commercial photo printing services by channel, including retail-ordered-in-store, instant kiosk, online-web-to-home and online-web-to-retail.
This report provides a strategic framework for any enterprise with interests in photo products and the global photo printing market. It also forms part of a wider suite of Futuresource photo reports, which includes a consumer photo-merchandise market track report and a consumer photobook market track report.
| Comprehensive PDF report
| Executive summary
| Photo prints projected market value
| Photo prints market overview
| Key market trends
| Total photo prints market summary
| Total photo prints market development: film versus digital
| Market development by channel (volume and %)
| Market split by country
| Volume sales by channel
| Market structure
| Web-to-home PC/Tablet versus smartphone orders
| Key Players (front and back end)
| Price development by channel
| Mobile photo printer market
| Online photo printing market size
| Trends and uptake of photo prints, including market developments across the top six markets in Western Europe:
| Volume, value and average price forecasts through to 2026
| Distribution trends, product trends and a detailed overview of the competitive situation
Futuresource has been tracking, researching and consulting on the consumer photo market for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a complete view of the photo printing and merchandise market.
Any enterprise operating within the photo prints and wider consumer photo products sector will benefit from this report, particularly:
| Manufacturers and their suppliers
| Resellers and VARs
| Intermediaries and supply chain
| Market strategists, marketing and sales professionals
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