Current Market Trends
The global pro PTZ camera market recorded its highest ever rate of annual growth in FY20, achieving increases in volume and value of 61% and 51% respectively.
Remote working and stay-at-home measures played to the strengths of the PTZ market, with a pronounced increase in buying activity across education, government and corporate verticals. Many enterprises diverted spend from other projects to make substantial PTZ purchases.
Yet the pandemic also caused problems for the professional PTZ camera industry. Production was slowed due to supply chain issues and component shortages. Factories in many countries were forced to shut for months at a time, and upon reopening they operated at a reduced capacity due to the introduction of social distancing.
To create product differentiation, vendors have integrated a range of advanced features into their products. NDI connectivity, large sensors and 4K video are all becoming more prominent across product ranges. However, Futuresource research shows that end users are still focused on price more than specification. The $2,000 price segment accounted for the majority of PTZ sales in FY20, and the majority of Pro PTZs are still primarily used for HD video.
Professional PTZ video cameras have achieved success in a diverse range of vertical applications, allowing vendors to benefit from the surge in investment in professional video solutions during the coronavirus pandemic. Many brands continue to enter this market, intensifying competition and necessitating a strategic approach from market participants to ensure continued success.
This comprehensive 61-page PTZ camera market report is based on direct feedback from PTZ camera manufacturers, component suppliers and accessory vendors.
| 61-page comprehensive PDF report
| Executive summary
| Global market overview
| Pricing analysis
| Broadcast PTZ cameras
| PTZ IP cameras market
| PTZ security cameras market
| Sensor technology trends
| Impact of COVID 19 on the pro video landscape
| COVID 19 and supply chain disruption
| Competitive outlook
| Market positioning
| Definition trends
| Connectivity trends
| NDI overview
| Power source trends
| Vertical segment analysis
| Focus on applications
| Regional market sizes and forecasts
| Regional technology trends
| Accompanying Excel spreadsheets
| Market sizing - quantification of global sales volumes and the market value of PTZ cameras
| Market forecasting – five-year sales forecasts by region, by volume and value
| Technology and competitive review to identify and interpret key market developments and trends
| This report includes FY2014 to FY2020 data
Futuresource has been carrying out specialist primary market research and forecasting for more than 30 years, uncovering strategically significant insights and trends. This publication is one in a series of pro AV research reports, produced to provide businesses with a fully rounded view of the market.
Any business operating within the pro AV space will benefit from this report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| Enterprise technology market strategists, marketing and sales professionals
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