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Futuresource Retail Digital Signage Market

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The wider bricks and mortar retail market is in turmoil due to COVID-19 forcing restrictions on consumer’s abilities to go out and shop. However, this application remains as one of the stronger professional display opportunities in the future and highlights a key area where LED, LCD and projectors can be utilised together.
• Creating enticing store experiences is set to be one of the biggest areas of focus for retailers as they plot ways to entice
consumers back out to shop. Spend increasingly shifting to online retailers was already a trend being contended with, which has resulted in some existing activity in this area, but COVID-19 is set to accelerate this.
• Shopping centres/malls in particular may be an opportunity, as owners seek ways to utilise rapidly growing empty space, as
retailers reduce floorspace. This may come in the form of entertainment spaces, but also making general improvements to the
shopping experience through lighting and information displays.
• Signage for health and safety (COVID-19 related) is one of the more obvious areas for demand during 2020, which has helped prop up demand for LCD. As the pandemic is set to be a prolonged one (even possibly something that everyone has to live with going forward), this is likely to lead to more investment in this area.

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