The COVID-19 pandemic accelerated video adoption across a wide range of verticals, and presented opportunities for new applications. The benefits of video conferencing in healthcare market situations became particularly apparent, although volumes in 2020 only accounted for 4% of total video conferencing hardware shipments.
While this low penetration allows for considerable room to grow, the nature of the healthcare market introduces specific challenges to adoption not present in other verticals. These challenges need to be considered carefully, particularly by vendors more accustomed to operating within the corporate space.
As a result, this report has been created to evaluate the advantages and disadvantages of video conferencing in healthcare for vendors, and to explore the drivers and barriers to adoption. It provides a strategic framework for any enterprise wanting to enter or strengthen its position in video conferencing in the healthcare market.
Pandemic-inspired investment led to a doubling of camera volumes in healthcare between 2019 and 2020, increasing from 255,000 units in to 509,000 units shipped. Today, healthcare systems throughout the world continue to explore opportunities for leveraging technology to create more efficient ways of giving care, due to rising healthcare costs from ageing populations, the growing incidence of chronic conditions, and a global shortage of clinicians.
In the short-term, the greatest potential for video is in its increased use in non-clinical applications. Applications include the empowerment of non-clinical staff to adopt hybrid work patterns, similar to the corporate vertical, or medical education, where usage is comparable to the higher education vertical.
Looking forward, the value of the video conferencing market within healthcare is set to more than double between 2020 and 2025, with Futuresource forecasts pointing to a CAGR of 23%. Futuresource expects volumes to rise at a CAGR of 17% over the same period.
While growth is forecast in all regions, Futuresource forecasts the strongest in the Americas, which is expected to rise to 45% of global volumes and 50% of global revenues by 2025.
| Comprehensive PDF report
| Executive summary
| Introduction to video in healthcare
| Video conferencing market by vertical
| The healthcare ecosystem
| Healthcare models
| Hardware competitive landscape
| Software competitive landscape
| Production definitions
| Healthcare video use cases and definitions
| Non-clinical uses
| Clinical uses
| Healthcare megatrends
| Total addressable market
| Supply issues
| The telehealth opportunity
| Video in the NHS: a Coronavirus case study
| International examples
| Video camera use in healthcare
| Volume by product type: 2018 – 2020
| Value by product type: 2018 – 2020
| Brand share
| Volume and value forecasts
| Pro webcams
| Fixed cameras
| PTZ cameras
| Collaboration bars
| Pro PTZ cameras
| Video in healthcare: Americas
| Video in healthcare: EMEA
| Video in healthcare: APAC
| Video in healthcare: China
| About Futuresource Consulting
| How can video conferencing be used in healthcare?
| The healthcare video conferencing market in terms of both volume and revenue
| Comparisons and variations in the healthcare vertical by region
| The potential for telemedicine within the healthcare vertical
| Market size, in revenue and users, through to 2025
Futuresource has been tracking, researching and consulting on the corporate technology market for nearly 20 years. This publication is one in a series of research reports, produced to provide businesses with a complete view of specific commercial verticals.
Any enterprise operating within the video conferencing sector will benefit from this report, particularly:
| Manufacturers and their suppliers
| Resellers and VARs
| Intermediaries and supply chain
| Market strategists, marketing and sales professionals
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