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Futuresource Video Insights India

Date Published:

The Indian video entertainment market remains unique and dynamic but has undergone a volatile pandemic period. It is on track to post record levels of consumer spend in 2022. The highly dynamic and fragmented SVoD market continues to boom, spearheaded by international platforms and supported by a myriad of local services. Low-cost mobile data is enabling both SVoD and AVoD to flourish in India, with the latter now being accessed by circa half a billion people on the sub-continent. Heavy declines amidst pandemic-driven cinema closures was the main reason for spend decreases in 2020, though in 2022 recuperation is already well underway.

This report reviews the overall video entertainment market in India and assesses the impactors and drivers as the sector transitions to digital. Key areas covered include:

  • Online Video: Electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
  • Pay-TV VoD: True VoD
  • Physical home video: DVD & Blu-ray (sell-through and rental)
  • Subscription Pay-TV (i.e. monthly cable/satellite TV subscription fees)
  • Box office

Geographic coverage includes: Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Italy, Japan, Mexico, Netherlands, Norway, South Korea, Spain, Sweden, UK, USA

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