This report focuses on insights and analysis relating to the streaming music subscription market and competitive environment, in the context of the wider music market, highlighting key service developments, uptake and characteristics.
ӏ Included alongside market sizing is a review of key industry trends, specifically looking at TikTok, Virtual Artists and AI.
| Subscriptions do not include free tiers unless otherwise stated.
ӏ Detailed market data for the period 2020-2027 is also provided in an Excel datasheet.
ӏ This report also complements Futuresource’s wider work in the audio sector, including its ongoing detailed tracking of the audio hardware markets and its annual Audio Tech Lifestyles
Music streaming subscription growth continued worldwide in 2022, with projected further growth during 2023 of 13%. Despite the competitive landscape remaining relatively concentrated in most markets, services are increasingly finding their position and differentiation by leveraging hardware, offering enhanced listening experiences with lossless and spatial audio, or diversifying their content with podcasts and audiobooks.
The global music streaming market is also evolving as technology continues to progress, with many services leveraging hardware and device advancements. This is leading to improved audio quality and diversification of content offerings through podcasts and radio-style experiences.
| Expectations by Format
| Global Spend on Recorded Music
| 2022 Music Market Performance by Country
| CD vs Vinyl Consumer Spend Outlook
| Global Streaming Subscriber Uptake & Regional Breakdown
| Streaming Population Penetration
| Streaming Services Subscriber Summary: 2022
| Streaming Services Subscriber Growth 2016-2022
| Streaming Subscriptions: Competitive Overview
| Spotify Overview
| Apple Music Overview
| Amazon Music Overview
| YouTube Music Overview
| Deezer Overview
| Overview of US Premium Radio Services
| How can Streaming Services Differentiate
| Regional Summaries
| North America
| Western Europe
| Key Wider Industry Trends
| Global music streaming market share
| Insights and analysis relating to the streaming music subscription market
| The competitive streaming environment in the context of the wider music market
| Key service developments, uptake and characteristics
| Detailed market data
Futuresource has been tracking, researching and consulting on the international entertainment landscape for more than 30 years. This publication is one in a series of market insight reports, produced to provide businesses with a fully rounded view of the consumer audio market and the music streaming industry market share.
Any business operating within the audio streaming space and its related sectors will benefit from this report, particularly:
| Content providers, labels and streaming services
| Intermediaries and supply chain companies
| Hardware, infrastructure and service providers
| Content and CE market strategists, marketing and sales professionals
| Companies with interests in adjacent entertainment sectors
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