Futuresource Video Insights Italy

This Futuresource Italy Video Insights report reviews the video entertainment market landscape in Italy, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like ‘how are video streaming services changing the entertainment market?’, and ‘how did Netflix disrupt home video market?’.

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

The Italian Video market remains strong, with consumer spend in 2025 set to reach €4.3 billion, marking a 4% year-over-year increase. It has continued to rise as the leading entertainment sector, representing over 40% of overall spend in 2025.

Box Office is on track for a more positive year in 2025 and is expected to hit €584 million mark to account for 14% of the market. This is reflecting a stronger performance by a healthier Hollywood slate.

The market outlook remains optimistic, with total revenue projected to grow at a 4% CAGR from 2025 to 2029. SVoD will remain the primary growth engine, with Box Office and Digital Transactional segments also expected to contribute to overall market expansion.

  • Comprehensive PDF report
  • Executive summary
  • Expert assessment of the video industry landscape
  • Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
  • Pay-TV VoD and CVoD
  • Physical home video, covering DVD and Blu-ray sell-through and rental
  • Subscription Pay-TV covering monthly cable and satellite TV subscription fees
  • Box office
  • Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
  • Accompanying Excel spreadsheets are provided
  • Current performance, sizing and trends
  • CE hardware overview
  • Five-year forecasting
  • The competitive environment for premium streaming video
  • AVoD market size
  • AVoD market share
  • BVoD marketing
  • Home video market share
  • SVoD market growth
  • SVoD market share
  • Pay-TV outlook
  • Trends in transactional video

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

  • Content providers, broadcasters and their suppliers
  • Intermediaries and supply chain companies
  • Hardware, infrastructure and service providers
  • Content and CE market strategists, marketing and sales professionals
  • Companies with interests in adjacent entertainment sectors
  • Investors

What is driving growth in the Italian video entertainment market?

The forecasted 4% year-on-year rise to €4.3 billion in 2025 is underpinned by a stronger Hollywood release slate and improved conditions across most formats. In 2024, growth was more reliant on SVoD. Now, a boost in the Box Office and Digital Transactional sectors has helped drive further positive momentum in 2025.

Netflix is coming out on top with 6.5 million subscribers in Italy. This is followed by Amazon Prime Video, Disney+, and TIMvision, which hold about 80% of subscriptions as a unit.

The Pay-TV sector is in decline, but still represents 40% of total entertainment spend in 2025. Satellite remains the backbone of the market but faces mounting pressure from aggregators.Transactional video is stabilising, with total spend forecast at €168 million in 2025, an incremental increase on 2024. Digital formats dominate and spend is set to end 2025 in single-digit growth.

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