The Polish video landscape is rapidly transitioning, driven by an explosive rise of subscription video on demand services. Such is the expected speed of SVoD development that by 2023 for every PLN2 spent on a Pay-TV subscription, PLN1 will be spent on SVoD, one of the closest ratios of Pay-TV to SVoD spend seen in any country - driven by Pay-TV providers investing heavily in SVoD services, either alone or as a joint venture (Cyfrowy Polsat and Discovery). However, in 2019 global giant Netflix is set to become the most subscribed to service, 3 years after launch.
This report reviews the overall video entertainment market in Poland and assesses the impactors and drivers as the sector transitions to digital. Key areas covered include:
• Online Video: Electronic sell-through (movie and TV), iVoD (movie) and subscription online video (SVoD)
• Pay-TV VoD: True VoD
• Physical home video: DVD & Blu-ray (sell-through and rental)
• Subscription Pay-TV (i.e. monthly cable/satellite TV subscription fees)
• Box office
Detailed market data is provided from 2016 with forecasts to 2023 in the corresponding excel spread sheets.
Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
Geographic coverage includes: Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Russia, South Korea, Spain, Sweden, UK, USA
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