The Russian video market has seen phenomenal growth in the past three years, with major financial backing being provided to the largest services in response to rapid consumer adoption of digital video consumption. EST has helped drive a resurgence in paying for content following historically high levels of piracy and widespread use of AVoD. In recent years, AVoD and transactional services have widened their scope, offering SVoD which is now become a key driving force in the market, with all the key services offering SVoD, EST and TVoD options and some offering AVoD also. Yandex, known as the Google of Russia, has entered the market and is pursuing a strategy akin to Amazon Prime, driving the sector.
This report reviews the overall video entertainment market in Russia and assesses the impactors and drivers as the sector continues its digital evolution. Key areas covered include:
Subscription video on demand (SVoD)
Electronic sell-through (movie and TV), iVoD (movie) and Pay-TV VoD (CVoD)
DVD & Blu-ray (sell-through and rental)
Detailed market data is provided from 2016 with forecasts to 2024 in the corresponding excel spread sheets.
Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
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