Futuresource Video Insights Spain

This Futuresource Spain Video Insights report reviews the video entertainment market landscape in Spain, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like ‘how are video streaming services changing the entertainment market?’, and ‘how did Netflix disrupt home video market?’.

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

The Spanish video market remains strong and stable, and is projected to grow by 5% in 2025, reaching €5.1 billion. The SVoD sector continues to drive this growth and remains the primary contributor to market expansion.

Pay-TV retains its position as the leading entertainment segment, accounting for 47% of total spend in 2025, supported by strong demand for premium sports content and bundled offers from major operators.

Box Office is expected to see a more positive year, with growth of 7% in 2025, driven by several key Hollywood releases. The Digital Transactional segment is also anticipated to contribute to overall market growth, supported by increased adoption of premium formats and a robust pipeline of titles. 

By 2029 spend for all categories is expected to exceed €6.3 billion, showcasing an average annual growth rate of 5%.

  • Comprehensive PDF report
  • Executive summary
  • Expert assessment of the video industry landscape
  • Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
  • Pay-TV VoD and CVoD
  • Physical home video, covering DVD and Blu-ray sell-through and rental
  • Subscription Pay-TV covering monthly cable and satellite TV subscription fees
  • Box office
  • Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
  • Accompanying Excel spreadsheets are provided
  • Current performance, sizing and trends
  • CE hardware overview
  • Five-year market forecasting
  • The competitive environment for premium streaming video
  • AVoD market size
  • AVoD market share
  • BVoD marketing
  • Home video market share
  • SVoD market growth
  • SVoD market share
  • Pay-TV outlook
  • Trends in transactional video

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

  • Content providers, broadcasters and their suppliers
  • Intermediaries and supply chain companies
  • Hardware, infrastructure and service providers
  • Content and CE market strategists, marketing and sales professionals
  • Companies with interests in adjacent entertainment sectors
  • Investors

What is driving growth in the Spanish video entertainment market?

SVoD is the primary growth engine in the Spanish video entertainment market, creating a strong and stable environment. The Spanish Box Office is another key growth driver, with 7% growth in the sector forecast for 2025.

Netflix leads the pack with over 7 million subscribers, followed by Amazon Prime Video, Disney+, and HBO Max, which account for 87% of the market all together. Local content partnerships—such as Disney+ integrating 300+ hours of Atresmedia programming—and Netflix’s €1.14 billion investment through 2029 reinforce Spain’s position as a European production hub.

Spain is emerging as one of Europe’s dynamic AVoD/FAST markets, with 75% of viewers consuming ad-supported content weekly and 60% no longer watching traditional linear TV. Platforms such as Pluto TV and Samsung TV Plus are expanding aggressively, offering over 120 and 140 channels respectively.

Digital transactional revenue continues to benefit from the higher audience engagement with the Premium window, which most distributors are now engaged with.

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