Current market trends
At the close of 2023, Futuresource estimates that the total Entertainment sector for the US market will see consumer spend reach $139 billion with a 2% growth year-on-year. With increased competition for audience's time and eyeballs, challenges are being faced across every single category. Pay-TV may be in decline, but it remains the lion share of spend at 58%, with Subscription at 35% and spend of $48 billion. The largest percentage growth for the year goes to Box Office at 20% as it benefits from fresh IP to help drive better than projected results.
Transactional growth is being driven from EST movies and iVoD, in which Premium content is starting to play an ever-increasing role. Ad-spend is becoming a core battlefield for both Subscription and AVoD services, with audiences consistently looking for options that provide them high value for money.
This Futuresource USA Video Insights report reviews the video entertainment market landscape in the USA, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like ‘how are video streaming services changing the entertainment market?’, and ‘how did Netflix disrupt home video market?’.
This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.
| Comprehensive PDF report
| Executive summary
| Expert assessment of the video industry landscape
| Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
| Pay-TV VoD and CVoD
| Physical home video, covering DVD and Blu-ray sell-through and rental
| Subscription Pay-TV covering monthly cable and satellite TV subscription fees
| Box office
| Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
| Accompanying Excel spreadsheets are provided
| Current performance, sizing and trends within the USA home video market
| CE hardware overview
| Video market forecasting
| The competitive environment for premium streaming video
| AVoD market size
| AVoD market share
| BVoD marketing
| Home video market share
| SVoD market growth
| SVoD market share
| Pay-TV outlook
| Trends in transactional video
Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully rounded view of the consumer video market.
Any business operating within this space and its related sectors will benefit from this report, particularly:
| Content providers, broadcasters and their suppliers
| Intermediaries and supply chain companies
| Hardware, infrastructure and service providers
| Content and CE market strategists, marketing and sales professionals
| Companies with interests in adjacent entertainment sectors
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