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Futuresource Video Insights USA

Date Published:

Current market trends 

Continued category growth sees a forecasted uplift of 2% as consumers spend over 135 million dollars. Whilst Pay-TV remains the lion’s share of this spend (62%), SVoD subscription has increased its share to 27% (23% in 2021), whilst Box Office revenues continue to recover now at nearly 75% of pre-pandemic levels. Across transactional, digital spending receives mixed fortunes as sell-through content helps deliver growth, with this remaining a consistent trend through the forecast period.

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