Futuresource Virtual Assistants Tracker

Report Enquiry View Report

Consumer Electronics

Date Published: 25 Jul 2023

Covering seven major product categories with global market coverage across 22 distinct device types, Futuresource’s Virtual Assistant Tracking Service monitors the adoption of voice interfaces worldwide by region, assistant platform, and by product from over 100 individual brands.

Whether companies are launching voice-enabled products, harnessing the new generation of virtual assistants to expand market reach, or simply curious about the trajectory of voice technology, this biannual report presents detailed market forecasts, strategic commentary, and research across 14 of the popular virtual assistant ecosystems.

In a change for 2023, the Virtual Assistant Tracker focuses on the Consumer Electronics market. As a result, analysis of virtual assistant platforms in the Automotive sector is now transferred to Futuresource’s Automotive Service.

Subscribers to Futuresource’s Virtual Assistants Tracking Service benefit further via the inclusion of a comprehensive pivot table assembled from over 60,000 data points.

The Virtual Assistant market is poised for change. Following several years of engineering development, backed with substantial investment, assistant platform owners acknowledged challenges in generating revenue from consumer activities based around voice interfaces. Nevertheless, the development effort achieved throughout those years now forms the backbone of genuinely new solutions constructed around artificial intelligence (AI) and neural computation. Leading assistant platform vendors are embarking upon a step-change in the technology landscape, with generative AI offering the potential to design more intelligent virtual assistants. The rise of large language models (LLMs) – which include GPT-4 (upon which ChatGPT is based), Google’s Bard, Amazon’s Burnham, Meta’s Llama and Apple’s Ajax, among others – look destined to revolutionise the way that voice interfaces develop.

Consumers are not replacing VA-enabled devices as quickly this year and average lifespans of products are extending, hence Futuresource expects a modest growth in “built-in” device sales of 5% YoY in 2023, totalling just over 2.1 billion units worldwide aggregated across all product categories.

| Comprehensive PDF report

| Executive summary

| Virtual assistants market overview

| Technology development

| Virtual assistant ecosystems

| Worldwide platform shares

| Amazon Alexa

| Google Assistant

| Apple Siri

| Baidu DuerOS (Xiaodu)

| Microsoft Cortana

| Samsung Bixby

| Huawei Celia;

| SoundHound Houndify

| Yandex Alice

| Alibaba AliGenie

| Tencent Xiaowei

| Virtual assistant share in consumer electronics

| Smart home applications

| Personal electronics and virtual assistants

| Audio visual

| Infotainment

| Smartphone

| Automotive

| Accompanying Excel spreadsheets

| Detailed market forecasts across all the popular virtual assistant ecosystems

| Virtual assistant market size and virtual assistant market share

| Strategic commentary and research

| Sales, shipment volumes and installed base

| Market forecasting

| Regional analyses

Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully-rounded view of the market.

Any business with an interest in voice-enabled products or the new generation of virtual assistants will benefit from this report, particularly:

| Manufacturers and their suppliers

| Intermediaries and supply chain

| Retailers

| CE market strategists, marketing and sales professionals

| Investors