Current Global Virtual Assistant Market Trends
Virtual assistants continue to gain traction worldwide, achieving shipments of nearly 2.2 billion units in 2021, an increase of 33% year-on-year. As the world steadily recovers from the disruption brought about by the pandemic, the virtual assistant market will continue to grow in 2022, despite ongoing semiconductor component supply shortages.
Google Assistant and Apple’s Siri continue to battle for market leadership, accounting for more than 40% of the market between them. Baidu also maintains a strong profile, just a few percentage points behind the two leaders, despite confining its activity to within its local China market.
Despite an array of market challenges, Futuresource expects voice-enabled product shipments to rise by 8% in 2022, with more than 2.3 billion units shipped during the year. By 2025, 70% of consumer electronics devices will have virtual assistant capability, either built-in or works-with.
This 80-page virtual assistant market research report forms part of the Futuresource Consulting virtual assistant market tracker service. The report covers seven major product categories, providing global market coverage across 22 distinct device types. Market analysis for virtual assistants segments the worldwide adoption of voice interfaces by region, assistant platform, product and brand.
The report acts as a strategic framework for any enterprise launching voice-enabled products or harnessing the new generation of virtual assistants to expand market reach, and provides forecasts out to 2025.
| 80-page comprehensive PDF report
| Executive summary
| Virtual assistants market overview
| Technology development
| Virtual assistant ecosystems
| Worldwide platform shares
| Amazon Alexa
| Google Assistant
| Apple Siri
| Baidu DuerOS (Xiaodu)
| Microsoft Cortana
| Samsung Bixby
| Huawei Celia;
| SoundHound Houndify
| Yandex Alice
| Alibaba AliGenie
| Tencent Xiaowei
| Virtual assistant share in consumer electronics
| Smart home applications
| Personal electronics and virtual assistants
| Audio visual
| Accompanying Excel spreadsheets
| Detailed market forecasts across all the popular virtual assistant ecosystems
| Virtual assistant market size and virtual assistant market share
| Strategic commentary and research
| Sales, shipment volumes and installed base
| Market forecasting, out to 2025
| Regional analyses
Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business with interests in voice-enabled products or the new generation of virtual assistants will benefit from this report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| CE market strategists, marketing and sales professionals
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