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Futuresource Virtual Assistants Tracker

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Current Global Virtual Assistant Market Trends

Virtual assistants continue to gain traction worldwide, achieving shipments of nearly 2.2 billion units in 2021, an increase of 33% year-on-year. As the world steadily recovers from the disruption brought about by the pandemic, the virtual assistant market will continue to grow in 2022, despite ongoing semiconductor component supply shortages.  

Google Assistant and Apple’s Siri continue to battle for market leadership, accounting for more than 40% of the market between them. Baidu also maintains a strong profile, just a few percentage points behind the two leaders, despite confining its activity to within its local China market. 

Despite an array of market challenges, Futuresource expects voice-enabled product shipments to rise by 8% in 2022, with more than 2.3 billion units shipped during the year. By 2025, 70% of consumer electronics devices will have virtual assistant capability, either built-in or works-with. 


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