By most accounts, H2 2024 was more positive than the first six months of the year, but there is still a feeling that market growth has slowed. This is due to several factors, including:
| Macroeconomic conditions– businesses continued to struggle during 2024, with many companies making layoffs to their staff.
| Market saturation – this is particularly true of the WPS sector, with Barco approaching the 13th anniversary of its original ClickShare launch. The market is now reaching a point where wireless presentation is becoming commoditised, featured within meeting room solutions and larger form factors. The growth of wireless dongles is also threatened by the growth of MiraCast, which does not require enterprise investment in separate hardware.
| Political upheaval – including fears around upcoming tariffs imposed by the US government.
In Q1 2025, the market continued its sluggish progression, with purchasers maintaining a conservative approach to AV spending. Looking ahead to Q2 2025 and beyond, market stabilisation is needed following a turbulent few years across the whole industry.