Across this 30th wave of the Living with Digital survey, core trends and new analysis is provided from the 10-countries, exploring the detail on evolving consumer habits, across every touch-point in the visual entertainment industry.
Consumer confidence and ability to utilise disposable income should be in a good place, with many markets in this past wave having either continued to see a good step change in financial position of feeling better off vs. 6-months prior (EG: UK, USA and Australia) or have levelled out vs. the same time last year.
With 2025 having thankfully proved to be a stable year for a scheduled release slate (following the 2023 Actors and Writers strike), the latest survey data suggest not only an increase in audiences attending the cinema, but also an increase in the frequency of how often they have attended. Eight out of the ten countries surveyed saw an increase in share of respondents who have attended the cinema, with English language markets seeing the biggest boost.
Claimed purchasing of Digital Transaction content sees further engagement from audiences across most markets in this latest wave of LWD, with the UK leading the way. Continuing the trend set last year, reflecting the actual performance being reported across the industry, driven from strong engagement across premium content.
SVoD penetration continued to grow across all ten surveyed countries over the past year, despite differences in market maturity. Growth was seen across all age groups, including younger audiences where uptake had previously plateaued, and older consumers where penetration remains lowest.