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Futuresource Living with Digital - Wave 20 (Core 4 - USA, UK, France, Germany)
In its 12th year, this is the 20th report in Futuresource’s Living With Digital series. The survey continues the theme of capturing the evolution of consumer behaviour regarding entertainment consumption, in particular relating to digital video.
With the survey in field at the end of June, most countries were either in lockdown, or as lockdown was easing, as a result of the Covid-19 pandemic. There is a range of questioning included within the survey which explores behaviour prior to, during and (perceived) after lockdown and the impact of the situation on entertainment consumption.
This report covers the USA, UK, Germany and France.
The fieldwork was completed using a nationally representative online survey, which was in field in the last 2 weeks in June 2020.
A nationally representative sample of 2,000 respondents was targeted in each country.
The fieldwork for the previous waves of research in the key countries was completed in June/July 2019 and December 2020 Some questions are affected by seasonality.
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Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.