Futuresource Collaboration Bars Market

Report Enquiry View Report

Author: Alistair Johnston Scarlett Woodford

Enterprise and Professional AV

Date Published: 02 Apr 2024

Hybrid work patterns have become deeply embedded within the working lives of millions, particularly in North America and Western Europe. This shift has forced organisations to consider how they can get the best from their widely dispersed employees. Remote collaboration has a clear return, and with video now commonplace in the workflows of many, there is a much-increased demand for ways to video-enable meeting spaces.

In this comprehensive collaboration bar report, Futuresource Consulting provides a market sizing analysis of the video collaboration bar market, exploring in detail how the market and its products fit into the wider video conferencing landscape. Suitably positioned between camera vendors and audio specialists, the popularity of collaboration bars has quickly drawn new entrants from across the AV landscape. This report examines the market size, key trends, collaboration bar teams, regional differences and the competitive landscape, supported by both historical and forward-looking data.

2023 was the year of the collaboration bar, with several traditional video hardware vendors - such as Cisco, Logitech, Lumens and Poly/HP - expanding their product portfolio with new video bar models. Product categories are becoming increasingly blurred, with manufacturers who have previously focused on a specific niche within the AV industry (such as
audio, room control or wireless presentation) now entering the video conferencing hardware market through the release of their own video bars. With vendors such as Barco, DTEN and WolfVision releasing their own video bars in the first three months of 2024, this trend is likely to continue throughout the coming year.

While some may be concerned that the camera quality in video bars produced by vendors without a video specialism may be sub-par, it is important to remember that many brands outsource production to Chinese OEMs (Original Equipment Manufacturers)/ODMs (Original Device Manufacturers). After the hardware is manufactured, vendors often then handle the packaging and software of video bars in-house. Moreover, vendors with a niche specialism can also form strategic partnerships with both video and audio vendors to ensure the quality of their product.

| Comprehensive PDF report

| Executive summary

| Key market dynamics

| Employee behaviour and changing office spaces

| Devices vs apps

| BYOD, in-room PCs and room systems

| Microsoft collaboration bars and Teams certified devices

| Zoom certified devices

| Personal video bars

| Collaboration bar expansion

| Components supply

| Freight issues

| End-user research

| Global market overview

| Video bar market price segmentation – volume

| Video bar market price segmentation – Americas

| Video bar market price segmentation – EMEA

| Video bar market price segmentation – APAC

| Video bar market price segmentation – China

| Regional competitive outlook

| Regional sizes and forecasts

| Regional technology trends

| Granular market sizing and forecasting of the collaboration bars competitive landscape

| Includes historical and forward-looking data across four regions (Americas, EMEA, China and APAC)

| Global market outlook

| Developments in product features and the competitive landscape

Futuresource has been tracking, researching and consulting on video capture hardware and related markets for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully-rounded view of the collaboration market.

Any business with an interest in corporate video conferencing and meeting room technologies will benefit from this report, particularly:

| Manufacturers and their suppliers

| Supply chain and intermediaries

| Camera, collaboration bar and computer equipment retailers

| Market strategists, marketing and sales professionals

| Technology investors