Find out how we helped a tech giant grow their share in a growing segment of the home entertainment market in Australia and New Zealand. 

When a well-known audio company wanted to demonstrate their brand value in a billion-dollar acquisition, they called upon our insights team for help. 

How we helped a global technology force validate their strategy amidst changing regulations with our consumer insights expertise. 

Getting to the heart of your customers is often overlooked. While our industry outlooks can be an excellent segue into a market, customer intelligence helps you go one step further. In this case study, we tell the story of how customer intelligence and focus groups fuelled the strategy of a leading electronics company.

Pricing strategy is an integral consideration in conducting a successful product launch. It can be difficult to strike the balance between accessible pricing and how much the customer is truly willing to pay, but it can be achieved with careful market research. Our client wanted to avoid those obstacles before they arose – and commissioned us to assist in their mission-critical journey to market.