Insights

Connecting Technology and Recruitment: Understanding the Role of Software in Student Choice

One of our clients understood how their products were being deployed within higher education institutions, but had limited visibility into how those products were perceived by prospective students. Discover how Futuresource delivered a mixed methodology programme to reveal connections between technology provision, student priorities and institutional positioning.

From Innovation to Adoption: How Consumer Research Helped Validate a New Packaging Technology

How Futuresource helped an emerging packaging technology company understand consumer demand, identify market opportunities and strengthen its growth strategy.

Navigating a New Market Landscape: How Brand Research Guided Post-Acquisition Strategy

Following the acquisition of a biotechnology manufacturer, our client entered a new product market and inherited a suite of brands with established reputations, customer relationships and market attitudes. To make informed decisions about their post-acquisition strategy, they needed to determine how the market viewed both the parent company and its newly acquired subsidiaries.

Understanding Tomorrow’s Technology Buyers: How an Annual Student Tracker Became a Strategic Asset

How Futuresource helped a global technology company build a long-term understanding of university student purchasing behaviour across international markets.

Proving Platform Value: How Consumer Insight Strengthened Broadcast Partnerships

This is how we helped a leading video streaming platform demonstrate its value to broadcast partners through large-scale consumer research.

Driving Seamless Audio Experiences: Demonstrating Market Need for Cinemo’s Advanced Solutions

Discover how Futuresource's consumer insights team helped Cinemo validate the demand for seamless, secure, and intelligent audio experiences across home and automotive environments.

Video Switchers at Scale: Helping a Broadcast Vendor Launch in the North American Market

Discover how Futuresource's Pro Video team used competitive landscape analysis and end-user insights to help a broadcast equipment vendor launch a new video switcher product in the competitive North American market.

Small Screens, Big Dreams: Helping a Leading Electronics Brand Achieve Success in Australia and New Zealand

Find out how we helped a tech giant grow their share in a growing segment of the home entertainment market in Australia and New Zealand. 

Audio’s on the Prescription: Maximising the Consumer Audio Opportunity within a Healthcare Corporation

When a well-known audio company wanted to demonstrate their brand value in a billion-dollar acquisition, they called upon our insights team for help. 

Navigating the Potential Impact of Changing Regulations for a Global Tech Leader

How we helped a global technology force validate their strategy amidst changing regulations with our consumer insights expertise. 

Confidence Creation: How Customer Focus Groups Fuelled the Strategy of a Content Creation Client

Getting to the heart of your customers is often overlooked. While our industry outlooks can be an excellent segue into a market, customer intelligence helps you go one step further. In this case study, we tell the story of how customer intelligence and focus groups fuelled the strategy of a leading electronics company.

From Concept to Reality: Pricing Strategies to Bring an Innovative B2B Technology to Market

Pricing strategy is an integral consideration in conducting a successful product launch. It can be difficult to strike the balance between accessible pricing and how much the customer is truly willing to pay, but it can be achieved with careful market research. Our client wanted to avoid those obstacles before they arose – and commissioned us to assist in their mission-critical journey to market.