Driving Seamless Audio Experiences: Demonstrating Market Need for Cinemo’s Advanced Solutions

How we helped Cinemo uncover consumer insights that validate the demand for seamless, secure, and intelligent audio experiences across home and automotive environments.

The challenge: Proving the value of connected audio

As homes and vehicles become smarter, consumers expect music, voice assistants, and personalised control to flow effortlessly between living spaces and the driver’s seat. This shift is redefining what “connected” means, moving beyond isolated devices toward a unified ecosystem. For Cinemo, the challenge was to demonstrate why its advanced in-car infotainment technology together with its cloud-based ecosystem is critical to delivering these seamless experiences and to provide evidence of strong consumer demand.

The objective: Showcase the need for Cinemo’s solutions

Cinemo commissioned this study to:

• Validate the growing consumer expectation for integrated audio experiences across home and car environments.
• Highlight continuity requirements for voice assistants and media control.
• Demonstrate the importance of interoperability and AI-enhanced features.
• Address consumer concerns around privacy and data security.

The ultimate goal was to use these insights to reinforce Cinemo’s position as an enabler of a truly connected lifestyle across environments.

Our approach: Targeted research to uncover consumer priorities

We surveyed 503 connected consumers in China, applying quotas for gender, age, and income to ensure a nationally representative sample. Respondents were screened to meet strict criteria:

• Regularly drive or travel as a passenger in a car with a built-in audio system.
• Own at least one connected home audio device, defined as a device with the ability to connect via Wi-Fi to other devices or the internet

Our research explored:

• How audio is consumed across home and automotive environments.
• Consumer expectations for seamless interoperability and voice assistant continuity.
• Buying criteria for infotainment and connected devices.
• Attitudes toward AI-driven features and privacy safeguards.

By combining quantitative data with qualitative insights, we provided Cinemo with a clear picture of consumer priorities and the market opportunity.

The result: Insights that strengthen Cinemo’s market narrative

The findings revealed strong demand for integrated setups and advanced features, alongside persistent concerns about data security. These insights enable Cinemo to:

• Demonstrate why seamless connectivity is essential for today’s consumers.
• Reinforce the value of its technology in delivering intuitive, secure, and intelligent audio experiences.
• Build trust through transparent privacy practices.

Armed with this evidence, Cinemo can confidently position its solutions as the cornerstone of a connected lifestyle, turning consumer expectations into competitive advantage.

For more information about how Futuresource can shape your successful go-to-market strategy, get in touch with us today.