Finding Impact in the Classroom: Proving Total Device Value in the EdTech Market
How we helped a global computing brand quantify its value in education and strengthen its go-to-market message.
The challenge: Making the case for classroom impact
Governments and education authorities are placing an increasing emphasis on evidence-based EdTech investments. As a result, the pressure is mounting on manufacturers to demonstrate how their tech makes a tangible impact.
A leading global computer brand, widely deployed across UK schools, found itself facing a familiar challenge. While device adoption was strong, it was lacking data that linked its devices to improvements in teaching and learning. Without this evidence, the brand risked falling behind competitors who could better demonstrate their classroom value.
The objective: Reveal insights and strengthen messaging
To support ongoing sales efforts and shape stakeholder conversations, the client commissioned our Consulting and Advisory team for a project that aimed to:
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Understand how educators perceive device value across a range of learning and teaching contexts
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Quantify its impact on student outcomes, classroom management, engagement and lesson delivery
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Provide clear evidence to reinforce the device’s overall value, and support a stronger total cost of ownership (TCO) narrative
Our approach: Educator voices, quantified insights
Our research programme began with the design and delivery of a 20-minute structured interview with 300 teachers and 80 K-12 school leaders across the UK. Covering a diverse mix of schools and usage scenarios, the methodology focused on both attitudinal and functional aspects. We asked educators not just what they thought of the device, but why it mattered in their daily working lives.
Our team measured the device’s impact across a comprehensive range of teaching and learning dimensions. These included lesson preparation, student collaboration, classroom engagement, digital content integration and assessment workflows. We also examined its influence on perceived workload reduction and inclusivity. From early-years teachers to IT coordinators, we captured how different stakeholders defined value in practice.
Our findings were distilled into a data-driven and emotive storyline, illustrating not just that the device had impact, but where and how that impact was most deeply felt. Importantly, we drew clear connections between perceived classroom value and the device’s longer-term cost-effectiveness. This created a compelling total cost of ownership case that pushed the narrative far beyond price comparisons alone.
The result: Powerful insights that drive more sales
With strong, market-tested data now at their fingertips, the client is delivering a stronger and more evidence-led sales message. And it’s rooted in the real-world experiences of the educators who use their devices every day.
Our insights are actively supporting sales conversations, partner training and content development across the education sector, helping to reposition the brand not just as a technology provider, but as a genuine partner for better learning outcomes.
Want to find out more about how our Consulting and Advisory team can help your organisation? Learn more here, or talk to us today to find out more.