Helping a Technology Brand Overcome Market Saturation With a Trend-Driven Growth Strategy

How our expert strategy consultants helped drive business growth for a leading tech company.

As a consumer electronics titan, our client had mastered their traditional business. With high-demand products, a loyal customer base and a history stretching back thirty years, they knew how to make exceptional products consumers wanted. However, their market was approaching saturation, and growth was starting to plateau.

Advancing in today’s unpredictable landscape can be tricky. New developments have a far-reaching and unexpected impact, like when the introduction of Facebook caused a dip in applications for driving permits in the States. The reason? Because instead of driving to the mall, teens were logging onto social media to socialise.

The client approached our consultancy team to help curb the slowdown and fast-track growth. We got to work to provide data-driven market research analysis to support a bulletproof long-term growth strategy.

Strategic planning for business growth

Our consultants recognised that a detailed understanding of the wider landscape was required to secure long-term growth. That meant not only identifying potential growth drivers, but any challenges and threats from adjacent sectors. Our consultants had to look beyond the client’s immediate industry to examine the political, economic, cultural, and social trends making an impact.  

After a series of meetings, we pinpointed the fifty trends expected to have the biggest knock-on effect. From the rise of women in the workplace, the wider acceptance of gender neutrality, to the burgeoning awareness of digital health, an outside-the-box mentality was adopted to cover all ground.

The output

Our consultants ensured our client had a solid understanding of the evolving landscape. To achieve this, they delivered their insights in several key ways:

1. An initial 40-page report identifying and exploring the top fifty trends.
2. A workshop exploring the report’s key themes, addressing any questions or concerns.
3. A second wave covering the top 10 trends our client could use within their business.
4. Narrowing down the 10 major trends and exploring these in detail with the client.

These insights helped the brand:

1. Understand how different technological and societal developments could impact their business.
2. Identify the risks from broader trends across economics, politics, and social factors.
3. Determine the most lucrative investment areas.

A 360-degree research approach

Through a 360-degree approach, the client gained a detailed understanding of the current and future landscape. Our expert consultant team helped arm the client with the insights needed to craft a successful growth strategy.

With new technologies, global developments, and social trends throwing markets into flux, a thorough understanding of your industry and the wider landscape is essential to secure long-term growth. For more information about how we can provide strategic growth consulting for your tech company, please fill out the short form below.