New Routes to Revenue: A Leading Display Brand Expands into Transportation

How we helped a renowned stadium and venues LED display brand assess and activate a new high-growth vertical. 

The challenge: Breaking through a growth plateau 

A globally recognised LED display brand, best known for its installations across stadiums and large-scale venues, was seeing its revenue growth begin to plateau within its core segment. With market saturation on the horizon and limited room for expansion, the senior leadership team sought out adjacent verticals. They were looking for new opportunities where the brand’s strengths of durability, visibility and integration could deliver similar value. During the search, transportation emerged as a compelling candidate, but the path forward was unclear. 

That’s when we were brought in to help. 

The objective: De-risk market entry and define the opportunity 

To determine whether transportation was a viable growth opportunity, our Consulting and Advisory team was commissioned to carry out an in-depth vertical evaluation. The project aimed to: 

Our approach: From macro trends to micro-market verticals 

We began by mapping macroeconomic drivers and growth forecasts across the transportation sector, focusing on airport and mass transit environments. This included digital signage for passenger information, wayfinding and safety systems, as well as intelligent transportation systems (ITS), such as dynamic message signs (DMS). 

Our research examined key trends shaping the sector, from digital transformation and smart mobility to sustainability mandates and shifts in funding. We outlined the standard budgeting and procurement processes, highlighting where and how vendors are shortlisted, and where fast-track or concession-based opportunities exist.  

We also analysed the decision-making criteria in depth, revealing the features and service capabilities most valued by transportation authorities and operators. 

Crucially, we also identified the most effective bidding strategies across public and private stakeholders. Using these, we were able to map the entire partner ecosystem, ranging from systems integrators and contractors to consultants and transport authorities, and everyone in between. This included a comprehensive competitive review highlighting the key players, perceived brand strengths and weaknesses, and the opportunities for differentiation. 

The result: A successful strategic entry into transportation 

Our research provided a clear validation of the transportation vertical as a high-potential growth area. Armed with a detailed view of customer needs, procurement nuances and competitive dynamics, the client has been able to actively expand its business development activity in this space. 

By aligning its capabilities to the specific requirements of airport and transit environments, the brand is now well-positioned to build early momentum through project-based wins, replicating its stadium success in a new, strategically adjacent vertical. 

Want to find out more about how our Consulting and Advisory team can help your organisation? Learn more here, or talk to us today to find out more.