Simplifying Compliance & Control: Eliminating Pricing Guesswork for a Laptop Brand
The online retail landscape can be a scattered and undefined place. Despite best efforts, the pricing of key products can appear inconsistent or inaccurate across retailers, hurting a brand’s reputation and skewing perceived value.
Our client, a global laptop brand, was tackling this same issue. The client wanted a clear, unified, real-time view of their key products' pricing across the vast digital retail landscape. That way, they could ensure their models weren’t overpriced, discounted too severely, or otherwise missing completely from the shelves during key campaigns.
Fortunately, Futuresource’s Pricing Team was on hand to remove the guesswork.
What we did
Our Pricing Team began putting a structured monitoring system in place. This ensured the client could see key variables like retailer coverage, pricing, and availability of priority laptop models.
Another important consideration was ensuring all listings were accurate. We gave our client a complete view to ensure RAM and storage, product naming, and descriptions were all true to the model and brand. If any listings fell outside the defined thresholds, the system's compliance logic would automatically flag.
Clarity, Convenience, Control. What we delivered:
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A dedicated pricing cube in our Online Analyzer. This provides an ongoing structured database for easy slicing and dicing of the data, giving our client complete visibility.
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A pricing data feed. The data is always fresh, accurate, and up to date. All fluctuations, no matter how big or small, are caught in the net.
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A streamlined Power BI dashboard for ultimate scalability and early detection. Anyone can use it, updates appear automatically, and patterns and outliers are evident.
What the client gained: Less firefighting, more control
Pricing matters. Not just financially—those margins speak for themselves—but reputationally. Without clear, consistent, and accurate listings, a brand’s reputation can hang in the balance. That’s why our Pricing team is here to make things easy.
With clear, actionable data, our client can now spot pricing problems early. They win back time and resources spent trawling through the scattered world of online retail. Campaigns can be launched with the assurance that pricing and retail listings are fully compliant.
Confident, evidence-based conversations with their retailers are now possible. This means they get greater control over how their products are represented and sold.
For more information about how Futuresource can shape your pricing strategy, get in touch with us today.
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