Strengthening Control Through Selective Distribution Monitoring

Objective
Improve visibility and control over unauthorised online retail activity across multiple markets to support a compliant Selective Distribution strategy.

Approach
A comprehensive tracking programme was deployed across multiple countries, monitoring a selection of retailers, marketplaces, and price‑comparison sites. A rules‑based logic system was used to automatically identify potential unauthorised sellers.

Deliverable
Weekly bespoke Excel reports were generated for each market, highlighting risks, retailer activity, and required follow‑ups. These were distributed directly to the teams responsible for actioning compliance issues.

Impact
The process provided consistent, cross‑market visibility of non‑authorised sales, enabling faster response times, better distributor enforcement, and a more protected selective distribution network.

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