Green thinking goes mainstream in collaboration tech: Futuresource releases free insight report

Sustainability is no longer a side note in the collaboration space. As IT teams take control of AV procurement, it has become a deal-breaker. With green expectations rising across a range of sectors, vendors are being pushed to deliver more than pledges and packaging swaps.

A newly released whitepaper from Futuresource Consulting explores how the industry is responding to the mounting pressure. Available to download for free, Sustainability in Collaboration: Leading the Charge in 2025, offers an inside look at how leading brands are embedding sustainability into product design, lifecycle management and corporate strategy.

The message is now becoming clear: green credentials are a key part of the sales pitch. For many buyers, they’re just as important as audio quality, video resolution or price.

“Enterprise decision-makers are shifting their sustainability stance from 'nice to have' to 'need to prove it',” says Scarlett Woodford, Head of Collaboration at Futuresource Consulting. “It’s now a functional requirement, especially for large-scale tenders. If sustainability isn’t measurable, auditable and visible across the product lifecycle, then that vendor won’t make the shortlist.”

Rewiring the buyer mindset
The Sustainability in Collaboration whitepaper reveals how IT buyers are basing their environmental expectations on the wider tech landscape. They want modular designs, lower energy consumption, credible certification and clear messaging, not just symbols on a datasheet.

In this context, the whitepaper highlights how leading collaboration vendors are recalibrating their approach:

·         Logitech and Jabra are investing in circular economy models

·         HP Poly is exploring closed-loop material strategies

·         Cisco and Yealink are weaving sustainability into supply chain transparency

Tightening policies and rising expectations

The paper also explores how global regulatory shifts—such as the EU’s Ecodesign Directive, which mandates sustainable product design features like repairability, recyclability, and energy efficiency, and US state-level ESG mandates that require corporate transparency on environmental and social impacts—are beginning to influence vendor roadmaps. As buying teams become more sustainability-literate, the margin for vague claims is narrowing fast.

“The industry is waking up to the fact that sustainability is not just an ESG checkbox,” says Woodford. “It’s a competitive edge. Our goal with this whitepaper is to clarify the state of play, spotlight real progress and cut through to what’s really happening right now.”

Download the free report today
For vendors, integrators and enterprise buyers alike, the new Sustainability in Collaboration whitepaper offers a clear and actionable snapshot of where the market is today, as well as where it’s heading next.

Click here to download your copy.

About Futuresource Consulting
Futuresource Consulting, established in the 1980s, is a leading research and consulting firm specialising in global market analysis, forecasts and strategic insights. With a deep understanding of emerging trends and technologies, Futuresource helps businesses navigate complex markets and make informed decisions.

To learn more about Futuresource Consulting’s collaboration reports please visit here or contact johnny.woodman@futuresource-hq.com or click here.

Press Contact: Nicola Finn, Marketing Manager, Futuresource Consulting, nicola.finn@futuresource-hq.com