Futuresource Hearing Health Market Outlook

This global Hearing Health Market Outlook report offers an in-depth view of the evolving hearing health landscape, highlighting key aspects of the prescription hearing aids and OTC hearing aids market. The report also evaluates the opportunity for integrating hearing support features into mainstream hearables devices.

It offers a strategic framework for companies launching hearable technology or operating within the hearables and hearing aid markets, as well as in related sectors. The report explores the entire consumer hearables landscape, synthesising insights from Futuresource’s research portfolio. A significant focus is on the increasing role of true wireless stereo (TWS) hearables in health and wellness applications, utilising the ear as an optimal location for reliable health monitoring and issue detection.

Hearing health is a widespread global concern, with millions of people affected by hearing loss and related conditions. According to WHO, by 2050, it is projected that over 2.5 billion people globally will experience some degree of hearing loss, and nearly one in ten people will have disabling hearing loss. This growing challenge underscores the urgent need for accessible solutions.

This report will explore the market for hearing health and hearables, providing strategic analysis of major market developments and trends.

  • 47-page comprehensive PDF report
  • Executive summary
  • Market overview
  • Product, technology, and competitive reviews
  • Feature development and penetration analysis
  • Tech trends, highlighting Auracast, DNN (Deep neural networks), adaptive ANC, and other biometric functions
  • Market sizing, quantifying, and tracking worldwide sales of prescription hearing aids, OTC hearing aids, PSAPs and consumer hearables with hearing support
  • Market forecasting, with five-year sales projections
  • Market sizing, by quantifying and tracking worldwide sales of hearables and hearing aids.
  • Market forecasting, with five-year sales forecasts.
  • Product, technology and competitive reviews, interpreting key market developments and trends.

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Futuresource has been tracking, researching and consulting on the CE landscape for the more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

 

Any business with interests in hearables and hearing aids will benefit from this report, particularly:

  • Manufacturers and their suppliers
  • Intermediaries and supply chain
  • Retailers
  • CE market strategists, marketing and sales professionals
  • Investor

How are consumer hearables impacting hearing healthcare?

Consumer hearables act as an entry point to hearing health, offering speech enhancement, hearing tests, and monitoring at scale. They reduce stigma and encourage early engagement, guiding users toward clinical hearing solutions when needed.

  • Prescription hearing aids: Medical devices for moderate–severe hearing loss
  • OTC hearing aids: Self-fitted devices for mild–moderate loss
  • PSAPs: Non-medical amplifiers with declining relevance
    PSAPs are shrinking as OTC, and hearables offer better value and features.

Adoption remains low due to high costs, stigma, and delayed diagnosis. Many people never test their hearing. Built-in hearing tests in hearables are helping normalise early checks and may improve adoption over time.

Increased exposure to loud audio from headphones, gaming, and urban noise has raised hearing loss risk among younger users, expanding the hearing health market beyond older age groups.

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