Thought Leadership: The State of Pro AV - Navigating a Healthy but Fragmented Market in 2025
The professional AV (Pro AV) industry is at a pivotal moment. The shift from traditional AV to AV over IP (AVoIP) workflows is no longer a question of "if," but "when." Futuresource Consulting's analysis reveals a powerful paradox: end-user sentiment toward AVoIP is overwhelmingly positive, yet the market experienced a 15% dip in 2024. While many are eager to invest, a combination of macroeconomic pressures, security concerns, and—most significantly—market fragmentation is slowing the pace of adoption. This is a story of promise tempered by pragmatism, where the future is undeniably IP-based, but the path to get there is still being paved.