Futuresource Consulting and Bett to explore the future of edtech in new global webinar

Global industry experts to examine market disruption, AI adoption, evidence-based selling and growth opportunities across K-12 education 

Futuresource Consulting and Bett have announced a new webinar, Global EdTech 2026: Navigating Market Change, Proving Impact and Capturing Growth, taking place on 17 September 2026 at 3:00pm BST. 

Bringing together leading education market analysts and audience insight specialists, the webinar will explore the forces reshaping the global K-12 technology landscape. From device market dynamics and artificial intelligence adoption to changing procurement priorities and growing demands for evidence of impact, the session will provide actionable intelligence for education technology companies seeking to accelerate growth in an increasingly competitive market. 

The global education sector is navigating a period of significant change as schools face ongoing economic pressures, evolving investment priorities and rapid technological transformation. At the same time, suppliers are being challenged to demonstrate measurable outcomes and clear value propositions to educators and decision-makers. 

Drawing on Futuresource Consulting's extensive K-12 research and Bett's unique access to one of the world's largest communities of education leaders and technology buyers, the webinar will offer attendees a comprehensive view of current market realities and future opportunities. 

Key discussion topics include: 

  • The latest developments in the global K-12 device market and their implications for technology vendors 

  • How schools are assessing value and impact, and why evidence-led engagement is becoming essential for success 

  • Emerging trends in AI adoption among educators and the opportunities and challenges shaping implementation 

  • Growth opportunities across major international EdTech markets, including evolving purchasing priorities, budget considerations and digital learning maturity 

  • Exclusive audience insights from Bett, revealing what matters most to education decision-makers today 

The webinar will also feature a live Q&A session, giving attendees the opportunity to engage directly with Futuresource education specialists and discuss the trends, challenges and opportunities influencing the future of education technology. 

"This webinar is designed to help technology providers and better understand the market forces shaping education worldwide," said Melanie Tagg, Head of Education, Futuresource Consulting. "By combining market intelligence, educator research and audience insights, we aim to provide practical guidance that supports stronger strategies and sustainable growth." 

The session is aimed at: 

  • EdTech vendors and solution providers 

  • Device manufacturers and channel partners 

  • Education market strategists and business development professionals 

  • Product, marketing and commercial leaders 

  • Organisations seeking to identify future growth opportunities in K-12 education 

As schools continue to reassess technology investments and demand stronger evidence of educational impact, understanding buyer priorities has never been more important. This webinar will provide attendees with the insights needed to navigate change, strengthen market positioning and identify new areas for growth. 

Webinar details 

Global EdTech 2026: Navigating Market Change, Proving Impact and Capturing Growth 
Date: Thursday 17 September 2026 
Time: 3:00pm BST 
Duration: 60 minutes 

Register now to reserve your place and gain the latest insights into the future of global education technology. 

About Futuresource Consulting 

Futuresource Consulting is a specialist research and advisory firm providing market intelligence, consumer insight and strategic analysis across technology sectors, including education technology, consumer electronics, enterprise technology and media. 

About Bett 

Bett is the world's leading education technology community, connecting educators, technology providers and decision-makers through events, content and market engagement opportunities across international education markets. 

Media Contact 

Press Contact: Nicola Finn, Head of Marketing, Futuresource Consulting, nicola.finn@futuresource-hq.com 

About Futuresource Consulting 

Futuresource Consulting provides the insights that power the world’s leading technology and media companies. For more than 30 years, Futuresource has combined rigorous data, sector expertise and a forward-looking view of market change. Its syndicated research, consulting services and industry partnerships span audio, collaboration, consumer electronics, displays, education, entertainment, media technologies, storage media, semiconductors and AI.    

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