Content & Entertainment

Knowing your customer. It’s the difference between throwing a product into the market and crossing your fingers, and creating something that truly resonates with your target audience. But it doesn’t stop at your product. Understanding your customers will enable you to align your product, sales and marketing efforts, so you can hit all the right touchpoints at the right moments. You’ll have the tools to communicate that you know what your consumer truly wants – and they can get it in your product or service.

The combined video entertainment markets of Denmark, Sweden, Norway and Finland achieved total revenues of USD $7.44 billion last year, according to a new quartet of reports from Futuresource Consulting. Across the four countries, Pay-TV accounts for between 43% to 54% of revenues, and is the biggest market segment in all countries except Sweden.  

The Indian video entertainment market continues to track upwards, resulting in a 6% increase in consumer spending in 2023, according to a newly released report from Futuresource Consulting. This post-pandemic recovery achieved revenues of near INR 760 billion, equivalent to more than USD$9 billion, and was predominantly driven by the growth of Box Office and SVoD.

Consumer passions for recorded music show no signs of waning, with both streaming and packaged media continuing to chart an upward trend. That’s according to the latest music industry market outlook from Futuresource Consulting. The report, released earlier in May, shows that the global recorded music market grew 14% in 2023, to achieve a retail value in excess of US$41 billion. 

The global video games software market continues to post incremental annual expansion, generating close to $180 billion at retail in 2023. Despite a number of barriers to growth, a new report from Futuresource Consulting reveals a positive future, culminating in a market value of $200 billion in 2028.