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Futuresource Welcomes Dr. Alexander Simkin to its Consumer and B2B Insights Team

Futuresource is pleased to announce the recruitment of Dr Alexander Simkin to its Global Insights team.

Alexander has extensive experience providing business-to-consumer (B2C) and business- to-business (B2B) market intelligence services to leading technology blue-chip companies. Prior to running his own business, he initiated and led the survey research and data analysis practice at Ovum/Informa PLC.

“B2B and B2C insights are a growing part of our business,” says Simon Bryant, Director of Research and Analysis for Futuresource Consulting. “Alexander has many years’ experience in this field and will add greatly to our core methodologies and data analysis capabilities.”

Alexander holds a doctorate from Oxford University, involving international surveys and quantitative analysis. This is just one of a number of his academic credentials which also includes a Master’s degree from the London School of Economics and a degree in Psychology from the John’s Hopkins University where he graduated with honours a year early. 

Bringing to the team an impressive understanding of statistics and human behaviour, Alex will complement the skills set of the Futuresource consumer research team greatly.

If you require more information regarding our Consumer Insights Tracking Services across the Entertainment and Technology sectors and B2B end user research capabilities, please contact

Date Published:

Simon Bryant

About the author

Simon Bryant

Simon became Director of Research in October 2017. Since joining the company in 2000 Simon has worked across imaging, data storage, entertainment, and most recently he headed up the company’s activities in Consumers Electronics.

Simon manages the company's continuous work in all aspects of CE, Entertainment, Imaging, Professional Displays and Education, with a focus TV displays, home AV, mobile, automotive and data-storage. In addition to managing the suite of continuous services, Simon is also a major contributor to various private client assignments.

Simon holds a Bachelors of Business Administration in Business Management from Lancaster University.

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