After a tough few years, where many countries were being impacted by cost-of-living, most households are now seeing improvements in their financial standing vs. comparable period of 6-months prior.
On average 61% of households' financial position is the same or better off than it was in the summer of last year, and significantly better off vs. two years ago, when the average was at just 50%.
With 2024 seeing another year of disruption for Cinema with the writers and actors strikes from the prior year impacting release slate of Hollywood titles, it is no surprise that we see a very slight decline (<0.5%) in the share of respondents who have been to see a movie within the past 12 months.
Premium adoption continues to rise, with a seven-country average showing an 8 p.p. increase year-on-year, reaching 40% of respondents who report buying or renting earlyrelease movies at a higher price. This growth is consistent across countries and is driven by higher awareness and consideration of the format, alongside a decline in the share of rejectors.