Well over half of the respondents purchased a standard pair of headphones (costing over $50) in the last 12 months. Headphones for gaming and dedicated kids’ headphones were also well represented, purchased by just under 4 in 10 and just over a third respectively over the same period.
TWS headphones remain the most popular headphones form factor, purchased by over half of respondents.
Almost half of respondents purchased their most recent pair of headphones within the last 6 months. The Summer and Autumn periods showed slightly higher purchasing rates than other times of the year.