Futuresource BYOD K-12 Education End User Survey

Bring-your-own-device to school (BYOD) is a growing trend in some markets, with schools encouraging parent-funded technology purchases. While having been relatively common in private schools for some years, this trend is now gaining wider significance, with tightening education budgets being the main driver.

This report focuses on end-user data to offer insight into how parents are buying devices for their children to use. This phenomenon could impact how vendors approach the route to the education market, as the channels in which these devices are purchased can differ from institutional sales. Equally, the purchase decision-making criteria or added value sales opportunity when driven by a parent purchase can provide new opportunities for vendors. Analysis throughout this report brings together a mixture of parent and school data in order to provide a holistic view on the BYOD market. 

This is Futuresource's fifth wave of BYOD end-user research, following the first four waves in 2020, 2021, 2022 and 2023. This focuses on major EdTech countries or territories where BYOD is understood to be significant or about to become significant: USA, UK, Australia, Germany, India and Japan.

There is a high prevalence of 1:1 device schemes amongst the sample base, with almost three quarters of the parent sample being offered some form of 1:1 option. With a wide range of ways for schools to achieve 1:1, there are a number of opportunities for device manufacturers.

Typically, most parents are offered BYOD, either through an official scheme, or just by their children being allowed to bring personal devices into school. Alternatively, just under one fifth were offered a leased device including 4% through a specific CYOD leasing model.

1:1 initiatives are particularly high in private schools, especially for BYOD. The opportunity for device manufacturers is only likely to increase, with over 60% of schools in the survey having 1:1 device goals moving forward. The biggest individual goal is to increase the number of students with their own notebook/ laptop/Chromebook, particularly in secondary schools. Furthermore, around half of schools that do not currently have a BYOD scheme in place, either plan to introduce one, or are currently negotiating introducing one in the next two years.

  • Comprehensive PDF report
  • Executive summary
  • 1:1 device ownership
  • BYOD deployment and usage
  • Attitudes towards BYOD
  • Device specifications
  • Products purchased
  • Purchase journey
  • Price and payment method
  • What would they have changed?
  • Appendix
    • Technical specifications
    • Model recommendations
    • Mobile network and data plans
    • Device setup, training and procedures

 

Respondents had to be parents with a child between the ages of 5 – 18 in order to qualify for the survey.

A sample of 7,863 respondents were reached overall from the USA, UK, Australia, Germany, India and Japan. The sample sizes in each country were based on the size of the student population and the current pervasiveness of BYOD or expected strong growth in the near future.

Respondents were asked whether they bought a product for their child to use in school throughout the year, as a result of the school instructing them to do so. Any respondents who had purchased a device in this way were then routed into a deep dive section.

The sample was nationally representative of parents on key demographics such as gender, age and income.

In the school survey, respondents had to be an IT decision maker, school principal, curriculum lead or instructional technologist to qualify for the survey.

A sample of 488 respondents were reached overall.The sample size in each country was based on the anticipated size of the BYOD market.

Respondents were asked if the school instructed or allowed parents to purchase a device. Any schools that did were then routed into a deep dive section.

The sample was broadly representative on key characteristics such as school size and type.

Futuresource has been tracking, researching and consulting on the education technology market for more than 20 years. This publication is one in a series of end-user research reports, produced to provide businesses with a fully-rounded view of the market.

Any business with an interest in corporate video conferencing and meeting room technologies will benefit from this report, particularly:

  • Manufacturers and their suppliers
  • Supply chain and intermediaries
  • Education technology retailers
  • Market strategists, marketing and sales professionals
  • Technology investors

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