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Futuresource K-12 BYOD Market Sizing Report

A growing trend in some regional markets is the drive to bring your own device to school (BYOD) - a parent funded purchasing model for 1:1 mobile device deployment. BYOD is starting to impact how vendors approach the education market, as the channels in which these devices are purchased can differ from institutional sales. Equally, the purchase decision-making criteria or added value sales opportunity when driven by a parent purchase can provide new opportunities for vendors.

In order to forecast future demand for computing devices in schools and manage the supply chain, understanding the total addressable market and penetration in schools is vital and tracking the rate of change of the BYOD trend is key.

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